Every internet user has seen the meme where people are expecting their packages to arrive for hours before the deadline. You will agree that expecting a package to arrive has a certain level of excitement. Not only that you want a product you’ve bought to arrive, but you also want to experience the process of unboxing.
We can see that this process has become quite popular with YouTubers these days. Just take a look at some of these channels and you will see just how excited people are to do that. On the other hand, ask any owner of an e-commerce website out there, and you will hear that the package is almost as important as the product is.
Not only that it serves the purpose of transporting the product itself, but it also has a marketing aspect to it. Any shop owner would like for the package to resemble the brand. There are numerous shapes and sizes of boxes you can use for this purpose. If you want to check some of these, you should click here. Now, we would like to talk about a couple of tips that can help you find the perfect one.
Without further ado, let’s take a look at some of these tips.
1. Package Can Tell a Story
The first thing you should think about is how you can use the package to tell a story about your brand. You should think about this aspect as a part of your marketing campaign. Not focusing on this factor would be like you are wasting a significant potential away. Not only that the box should have the logo of your brand on it, but it should also have some other features that make it unique.
Naturally, any marketer out there will say that there are countless possibilities you can focus on. To determine which ones will provide you with the best results is hard work. Meaning, you should include a couple of them and perform some sort of test. Those who pass your test should be included in a package. Over time, you will think about better ways. When that happens, you should repeat this process.
2. Proper Materials
When it comes down to choosing which materials you should use to make the package, there is only one rule that you should follow. It’s rather simple, treating your product as you would treat yourself. It means that you shouldn’t ask for too big or too small boxes. Instead, opt for the size that’s just enough to fit them right inside. Opting for this approach would be beneficial during transport.
The decision on which materials you will use should be based on the products you sell. Products that are fragile and can get damaged quite easily during transportation should be packed into something tight and durable. Damaging the package could cause a high number of other negative influences. With more durable products, you can use materials that are somewhat cheaper and less durable.
3. Innovations are Crucial
Being unique and innovative is something that your clients will remember about your brand. One of the ways you can be innovative is by using eco-friendly materials to make your package. Thankfully, there are a lot of different materials you can choose from if you decide on this method. You can take a look at bioplastics or recycled cardboard, just to name a few. Be wise about making this decision.
However, this is not the only thing you can do. Add some decorations to it. Of course, you should be careful not to overdo it. Everyone will agree that having too many decorations is not something people appreciate. Instead, opt for a couple of colors, and a couple of small decorations. You will see that this simplicity will leave an instant impact on your clients, you can be absolutely sure of that.
4. Focusing Only on a Logo is a Mistake
We can see that many e-shops make the mistake of focusing only on their logo when they decorate the boxes. While this could be categorized as a minimal approach, we don’t believe that this is enough. Just think about it, having a logo on cardboard is not something that will cause emotions in your clients. Maybe you can think about a sentence that can be some kind of an inside joke.
We can see that there are countless examples of how this was done properly. Naturally, this doesn’t mean that this is the only element you should add. The whole design needs to have enough elements to make an impact, but still be careful not to insert too many of them. In case you have designers in your team, you should delegate them to think about the best ways you can do this most efficiently.
5. The Unboxing Experience
Last but not least, we would like to return to the beginning of our article. We would like to talk about the unboxing experience. It’s imperative to insert enough elements inside a box so this process can last for a couple of minutes. During this time, the person will feel the excitement and will surely want to share it with other people. Think about it, the unboxing experience can be a marketing tool.
Therefore, there is no reason why you shouldn’t think about a couple of factors that can help you achieve this. We are not talking just about inserting a plethora of different materials that need to be opened before the client can reach the product. Instead, think about some little gifts that can be a part of the package. You can be sure that the customers will be grateful for this experience.
As you can see, we are talking about a significant part of the marketing campaign. Sadly, many e-shops don’t have the right perception of this aspect. Here, you can see a couple of crucial tips that will provide you with a chance to leave a positive impact on your customers. We are sure you will find them useful.