TAG Heuer celebrated the 2016 Monaco Grand Prix with a series of events alongside its Formula 1 partner, Red Bull Racing.
The Swiss watchmaker, which lends its name to Red Bull’s 2016 power unit, also put on a number of demonstrations throughout the Monaco event.
TAG Heuer’s pit stop challenge took place at the Place d’Armes and was open to public, with Red Bull drivers Daniel Ricciardo and Max Verstappen also taking part.
GEM and Chinese actor Li Yifeng were greeted by the Ambassador of Monaco to China, Catherine Fautrier, at the Prince’s Palace of Monaco for a private tour.
Jean-Claude Biver, TAG Heuer’s CEO, hosted an event alongside a number of famous faces, including actor and World Endurance Championship team owner and former racer, Patrick Dempsey, and Chinese pop sensation GEM.
TAG Heuer also presented the brand new TAG Heuer Connected, which uses 18 carat Rose Gold and has been developed in partnership with Intel and Google Android, at the celebration.
Two special editions of the TAG Heuer Formula 1 Red Bull Racing Team watch were also unveiled at the event, which took place in Monaco’s famous harbour, as well as the newest Aquaracer 300M and the Chronograph Calibre 11 Monaco, a re-release of the Heuer Monaco 1969.
Another TAG Heuer ambassador, Claudio Ranieri, was also in attendance last weekend. Just a few weeks after lifting the Premier League trophy for Leicester City, the Italian acted as one of the managers involved in the traditional drivers’ football match that kicks off the events leading up to the Monaco race.