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9 Tips for Selling a Luxury Property Faster

There are many good reasons to sell a house as quickly as possible. You might be moving to a new city, and are eager to get rid of your old property quickly for the sake of convenience. You might be interested in freeing up capital that you can use for something else. Or you might just not want the hassle of a lengthy and complicated home sale.

Whatever your motivation, if you have a luxury property you need to sell fast, there are several strategies that can help you get it done.

1. Work With a Real Estate Agent

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One of the best steps you can take is hiring a real estate agent. You’ll have to pay a commission to your agent when your house is sold, but in most cases, this is well worth the cost. Your agent will have years of experience selling luxury homes like yours, and ideally, they’ll be intimately familiar with this market. They’ll be able to advise you on things like pricing, staging, and even marketing your home – and they’ll do everything they can to sell your home quickly and for the highest price possible.

2. Price the Home Competitively

Basic economics tells us that the lower the price of a good, the more people will be interested in purchasing that good. If you sell your luxury home for cheap, it will likely be gone overnight.

Obviously, one of your priorities will be selling your home for a reasonable sum. You don’t want to lose money on this transaction, and preferably, you’ll be able to turn a profit. That said, if you’re willing to lower the price even slightly, you’ll put yourself in a much more favorable position – and chances are, you’ll be able to sell the house much faster.

3. Use Multiple Marketing Channels

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The more visible your property is, the more people it’s going to reach and the more likely it will be to sell quickly. That’s why it’s important to take advantage of as many marketing channels as possible. 

According to Wise Pelican, one of the best marketing channels for luxury homes is postcard marketing, since it has practically unlimited flexibility and potential while offering low costs (and a correspondingly high ROI). However, you’ll also want to tap into online listing platforms, social media marketing, email marketing, and digital ads.

4. Repair and Upgrade the Home

If you’ve taken good care of your luxury home, it’s probably already in good condition. But even the best-cared-for homes suffer wear and tear over time. It’s important to invest in repairs and upgrades that make the home look better; the more appealing it is to buyers, the more offers it’s going to receive.

Some upgrades aren’t worth your time or money; for example, a complete kitchen renovation is more trouble than it’s worth. However, many small-scale improvements, like patching holes and repainting, are well worth the effort.

5. Declutter, Depersonalize, Clean, and Stage the House

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Next, you’ll want to spend time decluttering, depersonalizing, cleaning, and staging the home. Again, the idea is to make the house as inviting, welcoming, and aesthetically pleasing as possible.

Get rid of any unnecessary furniture, family photos, and items that make your home uniquely yours; your goal should be to keep the home as neutral as possible. Additionally, you’ll want to hire a professional cleaner to make your home spotless. Then, you’ll want to stage the house, arranging the furniture to maximize its perceived space.

6. Invest in Curb Appeal

Curb appeal is hugely important for selling a home quickly. The exterior and front of a home are usually the first things that people notice about a property; if they make a great first impression, you’ll be much more likely to get an offer from a prospective homebuyer. Repairing your siding, repainting, improving the front door, and investing in better landscaping can all help you here.

7. Take the Best Photos

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Most people will see your house in photos long before they visit it in person, so it’s important to take the best possible photos of your luxury home:

  • Hire a pro. Professional photographers have excellent equipment and, typically, years of experience. It’s well worth your money to hire one to take professional photos of your house.
  • Take advantage of natural light. Lighting can make or break your home’s appearance. Try to take advantage of natural sunlight if you can – and replicate natural light with artificial ones otherwise.
  • Emphasize space. Use selective angles and lenses to make your house look as spacious as possible; luxury homebuyers want a space that makes them feel free to move around.
  • Highlight key features. Show off what makes your house unique. What are the key features that would make someone want this house over a competing one?
  • Choose the best. Take hundreds of photos of your house, then select the best ones later; you’ll end up with a much better selection of photos as a result.

8. Offer 3D Tours

Increasingly, home sellers are offering 3D virtual tours of their property. This is highly convenient for people interested in buying properties they can’t easily visit in person – and it’s a great way to distinguish yourself from the competition. Additionally, 3D tours allow prospective buyers to view the intimate details of your house in ways that photos simply can’t provide. Best of all, they’re not time-consuming or expensive to set up, meaning you can use them to accelerate the home sale process without much of a sacrifice.

9. Be Flexible and Accommodating

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Finally, be flexible and accommodating. It might be inconvenient to allow a tour of your house while you’re still occupying it, and you might get an offer somewhat lower than your asking price – but if it means selling your home faster, it might be worth making the compromise.

When your top priority is selling the house quickly, you may have to make some compromises. But if you’re willing to follow these strategies (and follow the advice of your real estate agent), you should be able to close your deal faster.

About Nina Smith

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