Instagram is, without a doubt, the most popular social media out there. By taking a look at official statistics, released by Facebook, you will see that it has more than one billion daily active users. Not only that they are active once a day, but they also use a majority of the features the app has to offer. We say app because it is mostly used via mobile devices. The browser version is not as popular, and many people avoid it.
But, there’s no need to update it, if we’re completely honest. If you take a look at all the features you can use, you’ll see why is it so popular these days. If you are new on the platform, maybe the one you opted for is not as original as you thought it is at first. If you’re interested in learning more about it you should click here. There are a lot of different factors that need to be understood with this one.
Don’t panic, this is much more common than you might think. With more than one billion users, it would be a surprise if there are no matches sometimes. If that happens, you have stumbled across one that’s currently used. However, it doesn’t mean that you will need to change it. There’s a way around it. Therefore, we would like to elaborate on it a little bit.
Choosing a Name
Deciding on a username for your account is no joke. Especially if you are looking to establish a completely new brand, from scratch. Certainly, it can have a big influence on your brand in the future. As we’ve mentioned, it doesn’t matter how unique you believe it is, chances are that someone already thought about it.
If you are lucky enough, you will look at a page that cannot be described as the active one. While there’s no straight way you can do it, there are some ways you can avoid these obstacles. While this might sound like an easy task for you, we assure you it’s not. It requires quite an effort in some of these situations, you can be sore of that.
What Are the Reasons?
There are two reasons why a particular page can be sedentary. The first and common one is that it’s officially working, but there’s no activity on it for a significant period. It can be seen and it’s not important if it is active or not. The second case is that the account can be deactivated completely. Either way, both of these problems can be solved, if you play your cards right.
Filling a Report
When you stumble across a page that already bears the name you are interested in, and it is currently inactive, you can file a report of impersonation or trademark infringement. If you have a solid case in your hands, administrators will help you to remove that particular account.
But you need to be careful. The reason is quite obvious, you are taking legal action against that account. So, you better have a good case. Since there are so many different ones, chances are that you will need to wait for quite some time before this process is over.
There’s one factor that you can use to your advantage. If the current one hasn’t been operating for a long time, the administrators will finally erase it. That way, you can get the one you are interested in. While this cleaning appears to be accidental, it needs to be said that it occurs once a year. So, you just need to wait it out. However, the problem arises if you don’t have enough time to wait. Then you will need to think about some other ways to get it.
Can You Buy the Username?
In case you have found an account that bears the same one as you though, you can buy it. If the current owner is interested in selling it, of course. The value will be determined by the number of followers, likes, and a wide array of different aspects. In case you are unlucky and you have chosen a really popular name, you will need to break the bank to get it.
The Same Name for all the Accounts?
We can see that some marketers want to use the same title on all the accounts they have on different platforms. However, it needs to be said that it can be quite hard to pull it off sometimes. But your business must have the same username. Otherwise, your visitors can be confused about whether they are at the right place. So, when you think about the name, try to think about something as unique as possible. You should invest all your efforts in making this possible.
Do You Really Need It?
Since we are talking about a process that can last for quite some time, before you file a report, be sure that this is your only option. If you decide that you want to change it, you can completely avoid this process. Not only that the time can be saved, but you will also save the resources that you can lose during this process. Just think about that, really hard.
We mean, it’s not that hard to come with another one, right? Especially if you are creative enough, or you have a team who can help you with branding and marketing. The easiest way you can overcome these problems is to add some random letters or numbers in the title, and you will be able to register it under the one you have chosen.
As you can see, social media marketing is not as easy as many people believe it is. Therefore, every aspect of the campaign and strategy requires a thorough plan. Otherwise, maybe something will not go according to plan. If you are bothered by an inactive one, here are some of the ways you can resolve this problem. We are sure that it will provide you with an answer to this question.