Leaving the disappointment of Austria behind, Mercedes-AMG Petronas Motorsport star Lewis Hamilton goes into this weekend aiming for a record fifth straight British GP win.
With just a few days until the Silverstone weekend starts, Lewis Hamilton stands on the cusp of equalling a record set by his racing idol, Ayrton Senna.
Senna is the only driver to have won five consecutive editions of the same grand prix: Monaco from 1989-1993. But Hamilton, who has won the past four British Grands Prix – 2014-17 (as well as the 2008 race on his way to his first world title) – could equal that record if he wins at Silverstone on July 8.
No-one has ever won the British GP five times consecutively.
For Hamilton, not surprisingly, the British Grand Prix remains the highlight of his season and the prospect of winning in front of his home fans makes him strive to achieve peak performance: “The Silverstone Grand Prix is the best race of the whole year,” he says, “being that it’s my home grand prix and the British fans are better than anywhere else in the world. And it’s such a huge concentration of positive energy.
“Maintaining focus is the key. You want to make sure you’re focused; you want to make sure you can really hit it with a big bang.”
Hamilton’s love affair with the race is shared by his legion of fans, who have turned out in their thousands to cheer him on as he follows in the footsteps of drivers like Nigel Mansell and Damon Hill, who enjoyed rapturous receptions for winning the British GP in front of an adoring home crowd.
In a behind the scenes interview on the set of a Bose shoot, Hamilton also reveals how he’s able to channel his creative impulses into delivering at the highest level.
Drivers need to find a quiet space to gather their thoughts in the hubbub of the race weekend; Hamilton reveals how he channels his creative impulses and why he is able to use noise cancellation headphones to listen to the music that helps him keep focussed in the white-hot intensity of his quest for a fifth world title.
But to match the total of the legendary Juan Manuel Fangio, Hamilton will be looking to extend his phenomenal record at Silverstone – the last person to beat him there was erstwhile Mercedes team-mate Nico Rosberg in 2013.
The video that accompanies the interview goes behind the scenes with Bose on the set for an upcoming short film, offering a unique insight into the world of one of sport’s true global superstars.