A pair of app developers from London were presented by Lewis Hamilton and Ross Brawn with the F1 Connectivity Innovation Prize and a cheque for $50,000 at a ceremony in Abu Dhabi today.
The due also won the bonus prize which is the opportunity to spend a weekend behind the scenes with F1’s technical team throughout a Grand Prix weekend of their choice next season.
The FCIP, now in its fourth year, has been well supported by tech savvy fans and readers of JA on F1 have had a strong record in the competition.
The winning pair this year are JA on F1 readers.
The challenge this season was all around the Internet of Things and harnessing it for greater fan connectivity in one challenge and for improving efficiency within an F1 team in another.
Ben Lambert and Alex Gibson’s winning idea is a solution that could enhance the fan experience at each Grand Prix through the IoT, mobile technologies and embedded connectivity. Their idea was that from the moment fans arrive at the circuit until the end of the race weekend, they could use their mobile phone to connect to dozens of sensors at the circuit to access data in a wide variety of topics and interest areas – including insights from their favourite team or driver, the opportunity to analyse a mixed reality view of drivers’ racing lines and braking zones on the surface of the race track, or simply to order refreshments and souvenirs.
“This competition has given us the unique opportunity to share our vision for the future of the sport with the biggest names in F1,” they said. “We are delighted that the judges saw how a creative combination of the IoT, mobile technologies and embedded connectivity could revolutionise the Grand Prix™ experience for fans.”
Lewis Hamilton was one of the judges once again and noted how much more quickly the digital transformation the sport is happening under the new owners, something of which – he noted – the F1 drivers are well aware and able to take full advantage.
“The best thing about this competition is that it gives the power to the fans – it’s a way for them to imagine what they’d want the sport to be like in the future and share their vision with us,” said Hamilton. “The winning idea shows how fans could get closer to the action and access new kinds of data and insights on each driver, team and turn on the circuit. It’s incredible to think what a difference this could make to the sport.”
What do you make of the winning idea? What experiences have you had at races this year that could lead to improvements in the fan experience? Leave your comments in the section below