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Force India switches to pink livery after agreeing new F1 sponsorship deal
Force India
Posted By: Editor   |  14 Mar 2017   |  1:58 pm GMT  |  142 comments

Force India has revealed a new pink livery, which it will run from the beginning of the 2017 Formula 1 season.

The change to the team’s colours – the VJM10 had run a silver, black and orange arrangement in winter testing – comes after Force India signed a new sponsorship deal with water technology company, BWT.

A Force India statement announcing the partnership and livery update explained that BWT is hoping to “take advantage of the sport’s global footprint to promote its unique water treatment products”.

Force India

Force India’s 2017 race drivers, Sergio Perez and Esteban Ocon, will also wear pink helmets during the coming season.

Speaking about the new deal, Force India’s team principal, Vijay Mallya, said: “The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our ten year history.

“It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter. For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish.

“Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”

Mercedes DTM

BWT’s CEO, Andreas Weißenbacher, outlined his company’s reasons for entering F1 as a team sponsor.

He said: “The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world.

“We share with Formula 1 – the premier league of motor sport – the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies.”

The Force India deal is not BWT’s first forage into motorsport, as the company sponsors Mercedes’ drivers Lucas Auer and Christian Vietoris in the DTM championship.

What do you make of Force India’s new look? Leave your thoughts in the comment section below or head over to the JA on F1 Facebook page for more discussion.

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I think it looks brilliant and will certainly stand out!


Looks like a guant stick of childrens bubblegum. Better than grey though.


Need we say more….?


Force India and VJ found inspiration for the new pink livery by looking through Eddie Jordan’s ‘colorful’ broadcast shirts wardrobe. Hey VJ, Eddies on the phone and wants his shirt back….or a part of the team! 😃


Dr. Malja : if You boys wain we will replace You with Beitske and Tatiana. p.s. as from me – it’s cool! out of box and COOL!


Mattel could be their next big sponsor
Who wouldn’t want to see a real Barbie girl as driver on track!


Pink is the new green! As in, Force India as a new major sponsor. Congratulations to them. I guess that’s what finishing 4th in the Championship gets you.
I guess Citeboul (i hope i spelled that correctly) will have to ear his words when he claimed that Force India will not have any money to develop their car during the season.
With Ferrari, Mercedes, and Red Bull fighting for race wins and Renault, Williams, Force India, and Toro Roso battling for points in the mid-field, F1 in 2017 is going to be awesome!


Looks Good


The insipid pink is . . . insipid.
Wish they’d used a bolder pink –
Like the 1992 Brabham


Salve .
Sono un tifoso del Palermo calcio..vedere i nostri colori sulla Force India mi inorgoglisce
Oltre la Ferrari sarò un vostro tifoso.


So much better than the blacks and greys we’ve had recently.

Poor old Zak Brown… All that hype over an orange car and not only is it a lemon but it gets trumped by a pink car before the first race.


Pah! You’re comparing lemons and oranges.


Positively Pink. Makes me think of the Pink Panther (we often watch the old cartoons with the kids). Definitely like it.


yeah the pink is ok a little diff why not good on them for getting some sponsorship.Liked the yellow better, will never forget spa 98 when they got their 1,2


BWAAHAHAHA!! Oh my goodness gracious me! You know what though… I actually like it! Although I’m not sure it looks particularly “Formula 1″…


I think a F1 car in a GOLDEN color would look beautiful. Why are no cars in gold?


Same reason there are no F1 cars with spinners 🙂

You never know though – When Hamilton retires he might follow in the footsteps of some other famous F1 drivers like Stewart and Prost and start his own team 🙂


Will Force India remain the top British team in the constructors again this year? If it were based on looks I’d say yes.


I actually quite like it. The new Pink Panthermobile.


Ok, so now we have the F1 grid resembling a set of snooker balls…
Red -Ferrari
Yellow -Renault
Brown ([Mod])-McLaren
Green (with envy) -Alonso in a McLaren
Blue -RB & TR
Pink -FI
Black (Mood) -the McLaren pit wall.

OK, i tried….


And McLaren breaks? 🙂




That’s not the first pink racecar: Keke Rosberg, Formula Atlantic, 1977:


The ugliest car on the grid looks better in pink!

I’m worried that if we have the right combination following qualifying that we will see the most colour clashes in recent memory.

Worrying times 🙂


Hope the car goes well. I’d go as far as saying that could be an iconic livery. Nice to have that on the grid and some imaginative sponsor partnerships, unlike Sauber’s thinly-veiled fag-company livery.


honestly looks better that I thought it will be… and they can also support cancer with that livery. Hope they do a good job this season as 2016, VAMOS CHECO!!!


Kudos to Force India, that looks wicked!


Enjoy yourself it’s later than you think, enjoy yourself while you’re still in the pink.


Finally, a car that’ll look good wearing the ultra softs.

(Feel like I’m waiting for the message that the site has been hacked)

Both driver helmets pink, how did they agree to that, or rather what was their payrise 😉

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