Force India has revealed a new pink livery, which it will run from the beginning of the 2017 Formula 1 season.
The change to the team’s colours – the VJM10 had run a silver, black and orange arrangement in winter testing – comes after Force India signed a new sponsorship deal with water technology company, BWT.
A Force India statement announcing the partnership and livery update explained that BWT is hoping to “take advantage of the sport’s global footprint to promote its unique water treatment products”.
Force India’s 2017 race drivers, Sergio Perez and Esteban Ocon, will also wear pink helmets during the coming season.
Speaking about the new deal, Force India’s team principal, Vijay Mallya, said: “The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our ten year history.
“It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter. For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish.
“Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”
BWT’s CEO, Andreas Weißenbacher, outlined his company’s reasons for entering F1 as a team sponsor.
He said: “The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world.
“We share with Formula 1 – the premier league of motor sport – the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies.”
The Force India deal is not BWT’s first forage into motorsport, as the company sponsors Mercedes’ drivers Lucas Auer and Christian Vietoris in the DTM championship.
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