Marco Mattiacci had a brief career as team principal of the Ferrari F1 team in 2014, stepping in to replace Stefano Domenicali before being replaced himself eight months later by Maurizio Arrivabene. But not before he had overseen the Scuderia’s divorce with Fernando Alonso and signed Sebastan Vettel to replace him.
Mattiacci, who famously introduced himseld to F1 the Chinese Grand Prix by wearing sunglasses in all conditions, came to the role from a strong background on the automotive side and had overseen sales growth in China and the USA.
Mattiaci followed his chairman Luca di Montezemolo out of the door as Sergio Marchionne excercised his control over Ferrari. The 2014 season was the Maranello squad’s worst season since 1992 – they failed to win a race and finished fourth in the world constructor’s championship, 581 points adrift of Mercedes. To what extent this was Mattiacci’s fault is a moot point, given the lead times in F1. Certainly he sanctioned a complete reworking of the Ferrari power unit for 2015, which saw them lead forward in competitiveness that season with Vettel winning three races.
Today it has been announced that the Italian has taken up a new role at Faraday Future, a tech company in California working on electric vehicles and mobility.
“Mattiacci will assume the role of Global Chief Brand & Commercial Officer, leading all aspects of branding, marketing, communications, distribution, sales, and user/customer experience. Marco will also sit on key strategy, product, design, and HR committees,” said a statement from the company this morning.
Mattiacci seems pleased with his new role: “Throughout my career, I have been a passionate believer in innovation and unique user experiences for customers,” he said.
“Joining the Faraday Future team is an incredible opportunity that revolves around a completely new, connected, and intelligent way of thinking. I look forward to the role I will play in developing a truly brave and innovative path forward for the industry.”
Here’s what Faraday Future say about themselves.
“Faraday Future is a user-centric, advanced mobility company with headquarters in Silicon Valley and Southern California. Our global team leverages the talents of leading thinkers and passionate creators from the technology and automotive industries to bring premium, intuitive, and seamlessly connected electric vehicles to people worldwide.”