The British Racing Drivers’ Club is also holding a competition alongside Formula 1 that will give away a number of paddock passes to this year’s British Grand Prix at Silverstone.
As he spoke about the contest, BRDC President Derek Warwick also said Silverstone’s new pricing models will attract a record crowd for this season’s Formula 1 British Grand Prix.
In 2015, Silverstone attracted 350,000 people over the three days of the Grand Prix and 140,000 travelled to the Northamptonshire on race day to see Lewis Hamilton win for Mercedes ahead of his teammate Nico Rosberg and Ferrari’s Sebastian Vettel.
But Warwick expects an even bigger crowd to attend this year and the former F1 driver told JAonF1 that Hamilton’s recent success and Jenson Button’s enduring popularity was helping to pull in more fans.
He said: “We’re looking at our biggest crowd ever. Last year we broke every record in the book and this year we’re looking to even beat that, so in terms of the crowd, I think it’s going to be one of the best Grands Prix ever.
“We’ve obviously got Lewis now within nine points of Rosberg and the normal supporters of Jenson [are coming]. Jenson is such a great puller of fans for the British Grand Prix, so we’re really proud that we’ve got two of the best Grand Prix drivers in Formula 1, [and] they’re world champions.
“We’re looking for the best ever event, obviously [it’s] just over three weeks to go before the Grand Prix, so if people want to buy tickets for grandstands we have almost run out, so my suggestion to them is to get on the website as soon as possible and see what there is.”
Speaking about Silverstone’s F1 Paddock Passes competition – details below – Warwick explained that Bernie Ecclestone and F1’s management had been keen to offer a new experience to fans via the contest.
He said: “They’re fantastic prizes – Formula 1 and Bernie Ecclestone have given us the prizes for the access to the teams, the Paddock Club and to the paddock so we’re all working together to try and find something to give back to the fans.
“It’s a money can’t buy [experience] and this something that Bernie is helping us with because I think what he wants to do is maybe do something similar for every Grand Prix.”
The Silverstone race has enjoyed strong ticket sales in recent years and Warwick explained why he thinks the event is performing strongly compared to other tracks that have struggled to attract consistent crowd numbers.
He said: “First of all the British fans are the best in the world. Secondly, we’ve got a three-time world champion and a one-time world champion at this event. We’ve bucked the trend worldwide because anywhere you go now fans are down 25-30 per cent, so we’re bucking that trend.
“I think it is because we’re giving value for money. We have discounted a lot of the tickets and we are trying to help our fans as best we can.
“We’re just hoping the weather is going to be good, we hope that people appreciate the value for money that we’re trying to do. The Grand Prix gets more and more difficult for us financially every year and we try not to pass all of that burden on to the fans.”
WATCH THE BRITISH GRAND PRIX FROM AN F1® TEAM GARAGE – 2 pairs of Formula 1® Paddock Passes – the inner sanctum of F1® – for Friday 8 July & Saturday 9 July, each pair includes 2 places in Formula 1 Paddock Club™ Hospitality PLUS watch the Grand Prix from a F1® Team garage on Sunday 10 July.
ULTIMATE HOSPITALITY PACKAGE IN THE FORMULA 1™ PADDOCK CLUB – 3 pairs of Formula 1® Paddock Passes for Friday 8 July & Saturday 9 July – the inner sanctum of F1, each pair includes 2 places in Formula 1 Paddock Club™ Hospitality on Sunday 10 July.
FORMULA 1® PADDOCK ACCESS FOR TWO DAYS OF THE BRITISH GRAND PRIX – 5 pairs of Formula 1® Paddock Passes – the inner sanctum of F1 -for Friday 8 July & Saturday 9 July and 5 pairs of weekend grandstand tickets
Go to www.silverstone.co.uk/text-win-competition/ to enter. Full terms and conditions are available on the Silverstone website.