Lewis Hamilton and Mercedes F1 team boss Paddy Lowe are among a panel of F1 judges that will decide who wins the $50,000 top prize in a new F1 crowdsourcing initiative, inviting fans and creative thinkers to re-invent some areas of the sport.
The winner and runners up will also get to connect directly with the sport behind the scenes with a VIP trip to the 2015 Monaco Grand Prix.
Launched today, the F1 Connectivity Innovation Prize, aims to harness brainpower from around the world and reward creative thinking around three areas of the sport of Formula 1. Along with Mercedes and Formula One Management, the project is empowered by Tata Communications, F1’s connectivity partner and a partner of JA on F1.
Joining them on the panel of judges is broadcaster Martin Brundle, FOM’s Chief Technical Officer John Morrison and Tata Communications’ F1 MD Mehul Kapadia.
The first challenge will be launched just before the British Grand Prix. The second ahead of the Italian Grand Prix in September and the third in the run up to the US Grand Prix in October.
The challenges will give fans, IT professionals and any creative thinkers a chance to test their creative and technical knowledge by expressing how they would solve real-world challenges for F1. It is a great opportunity to get close to the sport.
Details of the challenges, terms of entry and timescales are all on the F1 Connectivity Innovation Website You can also keep up with the latest news on the competition by following @tata_comm.
Hamilton said, “Technology is absolutely key to success in Formula 1® racing and we are lucky to attract some of the best engineers and technical brains to work in our sport. The challenges that have been set for the F1® Connectivity Innovation Prize look fascinating and I hope, will attract a huge response. For anyone with technology aspirations and a desire to get involved in the world of Formula 1® racing, this is a great opportunity.”