The McLaren Group has this week announced a commercial partnership with online video-sharing giant, YouTube, as a way of offering their stakeholders a greater insight into the company.
The collaboration, which will include investment in to Mclaren’s already large YouTube commitment and following, is aimed at bringing fans closer to what can often be a very closely guarded sport.
With YouTube being a world leader in allowing a global database of uploaded videos, the notion of a ‘Commercial Channel’ has become increasingly popular in business. The ability to advertise and promote a brand on a website that is accessed so frequently promotes your chances of recognition, and in turn generates revenue.
In the last year the number of subscribers to McLaren’s YouTube channel has increased by 397%, with the revenue received from this being re-circulated to create more videos.
“As a business, this partnership is extremely positive,” said McLaren F1 Team Principal and McLaren Group CEO, Martin Whitmarsh. “McLaren and YouTube are both highly respected brands and combining our content with their expertise will help us both to achieve even more. Being able to gain revenue from our content will also enable us to invest more in future videos, which will be good for our brand, good for our partners and good for our fans.”
Stephen Nuttall, Senior Director of Sports for YouTube in EMEA added, “McLaren is a world-class racing and engineering company that tells compelling and entertaining stories. YouTube is the destination on the web where current and future sports fans go to watch, engage with and share great video. We’re delighted that fans of this top Formula 1 team will be able to enjoy its stars, see more about F1 off the circuit, and much more through their YouTube channel”