Formula E, the new all electric racing series due to start in September 2014, is set to receive a substantial boost from a deal with the Fox Sports Network for coverage on TV and online of the 10 race series.
The deal, to be announced this afternoon, means that much of the globe is covered, with 80 territories under the Fox umbrella; the USA, Latin America and South East Asia in particular, with the UK and parts of Europe still to be filled in.
The Fox Sports network is currently a big player in Formula 1 broadcast coverage, with the Latin American and South East Asian platform playing a significant part in the reach of the sport. Between them those two regions account for around 30% of F1’s global audience.
The US is clearly becoming an increasing centre of interest for the series with rounds in Los Angeles and Miami, an American team (Andretti) and coverage on Fox Sports 1.
It is interesting to see the areas of the globe which are more openly embracing the series and its zero emissions racing concept, with Europe lagging behind, although London and Berlin will host rounds of the series.
Interestingly, Fox’s stated interest in Formula E is not just as a sports series and an entertainment, but it was also attracted by the opportunity to play a part in a wider social transition,
“With a global approach to acquiring knowledge and fast-tracking technology through the world of international racing competition, the FIA Formula E Championship is much more than just another weekend at the track…it makes racing an integral part of solving one of the world’s most daunting challenges and we are thrilled to be a part of that process,” said Fox’s Latin America president Carlos Martinez.
The initial idea for Formula E came from a request from the EU to the FIA to help promote electric vehicles and to use motorsport as a means of driving innovation and increasing the rate of development, particularly of battery and range technology.
Formula E CEO Alejandro Agag welcomed the Fox deal, “We are very proud to announce this major agreement between FOX and the FIA Formula E Championship and to be partnering a truly global organization that fully believes in the future of racing.
“This global broadcasting deal will bring our Championship to nearly 90 countries and a potential 180 million households worldwide, giving our partners, our teams, and our team’s partners a platform to visualize the association to the values of this competition. We are particularly happy to join FOX at the time when FOX Sports 1 is being launched. America is a key market for electric cars and to show our races live in the US will be central to promoting this type of mobility.”