What are Apple and Ferrari up to?
Scuderia Ferrari
Posted By: James Allen  |  09 Nov 2012   |  4:49 pm GMT  |  468 comments

There was an interesting news snippet this week; the announcement that Apple’s head of Internet software and services, Eddie Cue, has joined the board of Ferrari.

There has been speculation about what this might be leading towards, with some suggesting that Apple is interested in the “Connected car” concept, whereby services available in the home will become available in the car, thanks to improved 3g and 4g connectivity.

There is also much for Ferrari to gain in terms of reaching its enormous fan base worldwide with content and raising revenues from it, as Cue has extensive experience of Apple’s ITunes platform. He is also currently in charge of its Siri and Apple Mapping divisions.

“I am pleased and proud to become a member of the board,” Cue said. “I have personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past 5 years. I continue to be awed by the world-class design and engineering that only Ferrari can do.”

“I am delighted that Eddy Cue, one of the main driving forces behind Apple’s range of revolutionary products, has now joined our board,” said Ferrari Chairman Luca di Montezemolo. “His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us.”

The superstar of the global tech business, Apple has had a tough time lately, by its own high standards. It’s share of global tablet sales has fallen in the face of stiff competition, while the share price is down from its peak at $700 to $600. And there is a storm in the US, as it was revealed that the company paid taxes of only 1.9% on its non-US earnings last year.

This latest move is bound to lead to something interesting and may ultimately lead Apple to F1.

The latest data for F1’s reach relative to other sports is impressive as in most of the mature TV sports markets, it is a strong second behind football.

Watch this space.

* In the photo above, whose hands are on the steering wheel? Leave your answer in the box below and I’ll send a signed copy of the JA on F1 2012 book which will be announced next week, to the first one with a correct answer (A clue: They are not my hands!)

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Sorry that something went wrong, repeat again!
1

All I can figure, Apple has a bottomless pit of money.

2

i dont think you know the answer james.

3

I read elsewhere on this site that the correct answer was guessed but couldn’t be announced for some reason.

4

how much longer do we need to wait James?

5

Hi James, Did I miss the answer to this, or have you yet to give the answer?

6

OK, I’ll bite. When specifically will you announce the winner?

7

James, has anyone guessed this correctly yet?

8

Yes.

9

Will a winner be announced?

10

Yes

11

The suspense is killing me!

12

400.people.want.know.answer!

13

There is a natural follow-on question to this, y’know!

14

Tonito Lamborghini

15

Shane Warne

16

Jonathan or Jolyon Palmer.

17

Carlos Reutemann? Rob Smedley?

18

Left Hand : Michael Jackson

Right Hand : Elizabeth Taylor

19

walter rohrl? sergio pininfarina? sylvester stallone? larry ellison from oracle? Paul Allen from Microsoft? Eric Clapton? Pete Townshend?

20

Robert A. Iger

21

Sergio Pininfarina

22

Phil the power Taylor ?

He is doing 180 ….

23

Jochen Mass

24

Jacques Villeneuve?

25

No ones hands.it’s James Allens feet 🙂

26

Hans-Joachim Stuck or Hans Tanner?

27

Left Hand : Barack Obama

Right Hand : Mitt Romney

Democracy rules!

28

Mauro Forghieri

29

Luca Marmorini

30

Bill Clinton

31

Clint Eastwood – the age fits.

32

Jules Bianchi?

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