Italy has been rocked in recent weeks by a series of earthquakes that have destroyed the lives of many families in the Emilia-Romagna region of the nation, which is the home to the city of Modena; a name prominent with both Ferrari and motoring fans alike. Ferrari had to stop work in Maranello for a day this week.
Ferrari are holding an on-line auction to raise funds for the families of those who have lost their lives, a number that currently stands at 23. The auction will have a designated section on the companies on-line Ferrari Store, allowing the public to directly aid those affected.
The two earthquakes each had a magnitude of around 6.0 on the Richter scale and due to their proximity to the Ferrari Formula One teams base in Maranello, particularly the most recent, employees were made to leave work early on Tuesday of this week to ensure the safety of themselves and their loved ones.
The auction is set to have a spectacular array of items on offer, the most costly of which is sure to be a Ferrari 599 XX Evo. The track-based GT car has a commercial price of £1million and is a high performance track-based car born out of the same F1 technology that has created the race winning F2012. There is also a chance for the avid (and well-off) Formula One fan to indulge as there is a V8 engine up for auction as well as a selection of helmets and race suits donated by Fernando Alonso and Felipe Massa.
News about the disasters have prompted immediate generosity through monetary donations from clients, collectors and the overall general public, each offering the Prancing Horse funds with which to aid the families of the lost and other injured victims.
This showing of solidarity and generosity has proven beneficial in the past when money was donated to Ferrari following the Abruzzo earthquake, with the amount received contributing to the reconstruction of the region. This was shown furthermore during the Japanese disaster in 2011 as Ferrari, through donations, were able to build two after-school facilities and make an overall contribution of 80 million Yen (£700,000).
The auction can be found at www.ferraristore.com