Thanks to all the JA on F1 followers who downloaded the first podcast in February and for taking it to number 1 on ITunes in several countries, including the UK.
The new podcast, Episode 2: March, is now available. This month with the new F1 season off to a great start with races in Australia and Malaysia and China up next, we take a look at F1 in Asia. With six races on the current calendar, why has the region become so important to F1? Is the sport managing to build a fanbase in Asia? And what is the best way for F1 to attract new followers there?
There’s also an up to the minute interview with the organisers of the Bahrain Grand Prix, on the day they confirmed that the 2012 race will go ahead.
At the end of every month we produce a new podcast with input from the big names in the sport as well as from names you don’t get to hear so often. We aim to give F1 fans a rounded insight into the sport, bringing them closer to the sport and taking into the audio arena what we’ve been doing for years in text. Thanks to our partners at UBS for making this possible.
You can listen to it here or download it. It is also available to download on ITunes by searching for James Allen on F1. If you like it please rate it or leave comments on ITunes. That will help a lot!
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James speaks to Caterham F1 boss Tony Fernandes; Manish Pandey, the writer of the BAFTA-winning film Senna; Force India’s Head Chef, Dave Freeman; Zak Brown, CEO of sports marketing agency JMI; and, ahead of the Bahrain GP, Shaikh Salman bin Isa Al Khalifa, CEO of Bahrain International Circuit.
1.34 Caterham F1 team owner Tony Fernandes on how Asian audiences view the sport and how they differ from European audiences
6.50 Zak Brown – CEO of sports marketing agency JMI on why Asia is important to F1
11.01 Manish Pandey, writer and exec producer of the multi-award winning film “Senna” on his next project and why Bollywood is the best way to build a following for the sport in India
20.44 Force India’s Head Chef Dave Freeman on giving curry to mechanics and the risks and rewards of feeding sushi to not just two, but seven, F1 drivers!
27.50 Shaikh Salman bin Isa Al Khalifa, CEO of Bahrain International Circuit on why this year’s race goes ahead after the troubles in the region last year
Total duration: 31.36