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What you will see Lewis Hamilton doing next
Posted By: James Allen  |  16 Jan 2012   |  12:10 pm GMT  |  113 comments

F1 drivers are among the fittest of all athletes, even though they do their sport sitting down. The strength and stamina required to sustain forces of up to 5g many times in a lap and maintain concentration without giving in to fatigue are vital to success.

Lewis Hamilton has had a relationship with sports clothing brand Reebok since the early days of his F1 career and he is set to become one of the key faces in a new multi million pound campaign for the brand, set to launch in March.

According to Marketing Week, Reebok, which is part of the Adidas group, has identified that many people like to treat fitness and the act of getting and staying fit as a sport in itself and they are going to market it that way, using Hamilton and other sports personalities. It will be interesting to see how he is positioned.

The goal of the campaign is to “change the way people perceive, define and experience fitness”.

The company has set itself a goal “to bring fitness to the world and be seen as the world’s fittest company”.

The Reebok deal is one that Hamilton has outside of his McLaren contract, and for that reason he’s not allowed to have any branding on his race suit, due to team rules.

Hamilton is reaching the end of his long contract with the team and will be turning his attention in 2012 to his next move. Staying at the team looks the most likely option with no room at Red Bull and Fernando Alonso in for the long haul at Ferrari.

Mercedes could be an option, if only as a negotiating tactic, with Nico Rosberg the only driver on a long term deal going forward.

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I think the team continues its hypocrisy (as first noted by KeKe) in allowing certain drivers (Senna and his “Nacional” logos come to mind) while trying to keep others under their thumb. Lighten up Ron.


Honestly Simon Fuller will drag Hamilton down on sportsmanship IMHO.

If Lewis is still under Anthony’s management it will surely be totally different.


Nobody forces “sweatshop” employees to work in factories. They choose to do so because the alternatives available in their country pay less or have worse working conditions. For example, would you rather scratch 5p an hour working arid farmland, or 15p an hour in a factory? “Sweatshops” are a stepping stone to better-paid, more pleasant jobs that become available as a country’s economy develops – ask any South Korean. Or would you rather the workers stay out in the fields, and in poverty, forever?

To suggest that a race car driver should refuse sponsorship from a company investing in a developing country is ludicrous.


Couldn’t agree more!!

Not sure this is the forum for such views, but well said!


Lewis at RBR might not be as far fetched as some think,RBR is basically a marketing tool and even in a bad season Lewis is the most talked about driver on and off the track,he is as they say a marketing mans dream,so you just never know,if mclaren want him to resign then they they need a great car from first race or I don’t think he will stay.


I think Hamilton’s options are pretty limited. My view:

Red Bull: perfect car for Lewis, the team ethos would fit very well too. But he will not go there while Vettel is with Red Bull. Firstly, can’t see Seb allowing it, and I think they want a very decent number 2 or rising star (Webber or Ricciardo/Vergne)

Ferrari: Never while Alonso is there.

Mercedes: they’d have to have a blinding season, showing they can consistently win or challenge for wins. Unlikely I think, so that’s a no for 2013.

That leaves McLaren, and the future engine deal must be a huge factor.

Its always interested me that McLaren are really the only team that goes down the “joint number 1” route. Both Ferrari and Red Bull have two drivers who can win races (so no journeyman number 2’s) but there is still a clear number 1. A decent number 2 who takes a couple of wins and a load of podiums will help deliver the WCC, but a clear number 1 gives the best chance of a WDC by avoiding point-splitting between drivers (see Williams vs Prost in 1986, McLaren vs Raikkonen in 2007).

My prediction for the season? A very close season see Vettel to win 3rd straight title but under severe pressure from both McLarens (Button to come out on top – just) and Alonso. As long as McLaren and Ferrari are competitive from the first race. Rosberg gets lucky and wins a race and Schmacher takes a podium in his final race. A better season even than 2010 – here’s hoping at least!

My prediction for 2013? Webber retires and replaced by whoever is fastest at Toro Rosso, Massa replaced at Ferrari by Perez on a 2 yr deal till Vettel becomes free, Hamilton re-signs for McLaren on a 1-yr deal, Schumacher retires (again) replaced by Di Resta.

Doubtless it will completely different…


If Webber was leading the championship longer than any other driver (thanks to reliability issues on Vettels car) why couldnt he deliver the goods in the end ? I think you answered why Webber is not the number 1 !

As for the old chassis story, Webber destroyed his in the Valencia crash (with Kova) all by himself and Vettels old fixed chassis served as the Red Bull T car at the time. In your mind you would have preffered for Webber to just sit out the next race if i understand it right ? Red Bull did build more brand new cars for Webber in 2010 than they did for Vettel but Webber fans like always see only what they want to see.


Question James and it is off topic:

Will the Senna movie reach countries like South Africa?

If not where can we get a hold of it?



You can buy the DVD many places, including on this site, look for the link on the right.

Adrian Newey Jnr

In my opinion, Hamilton will not leave F1 early. He will have noticed what happened to Kimi and may even have talked / will talk to him about his experience. Hamiton, like Vettel wants to continue to build a name for himself rather than being a 1 year WDC. That can be put down too much as being in the right car at the right time (eg Alan Jones). To be regarded as one of the best, you need to win the WDC multiple times. Hamiton has many years ahead of him to try to do this.

Personally, regardless of the past year, in my opinion he is best suited to staying at McLaren. Any postulating prior to signing a contract is much the same as what happened with Webber – ie a dead certainty. Similarly what would McLaren have to gain by losing him? What other available drivers have his talent? I would rather have an unfocused Hamilton than any of the other drivers bar Jenson, Vettel, Alsonso, and Schumi. The rest are yet to prove themselves as the best of the best.


Re the driving future for LH :

Too many existing good/great drivers and

(1) not enough good/great Teams to match them with

(2) alternate Teams already have their own plans/desires that mean a no-fit for LH.

He, and others, are gonna find options limited in terms of moving to a better (or even equivalent) seat unless some existing mid-tier teams improve or other manufactures enter the fray.

Re the “personal” future :

Let’s hope that non-F1 distractions don’t build-up and give him ready-to-use reasons for disappointing results when fronting the media at a late-2012 press conference.

We need him competitive again !

Tornillo Amarillo

What should look 2013 for McLaren without Hamilton?

Do you think Button will drive alongside Di Resta? Is that good enough for McLaren?

And what if Hamilton drives with Rosberg in Mercedes in 2013? Is it a real possibility?

Maybe Mercedes can be ahead of McLaren and this could be a great achievement.


I could see Lewis driving for Mercedes one day. He is friends with Norbert Haug, so watch this space…



Emotional and physical support of team and friends is crucial for Ham, and he has said so himself. I would think changing teams is a bigger deal for him than it would be for other drivers. Ron Dennis again in charge of his side of the garage, if it can be arranged, and even if only for next year, might be Ham’s dream ticket. I fear he would fade away otherwise. [just an opinion]..


With respect, James, I feel no driver can be assured of team support “For The Long Haul”. Yes it’s likely Alo will still be a Ferrari man in 2013, but by no means assured. If Ferrari still have nothing to show this time next year, they, more than anyone, will be reviewing their options…..




As a Ferrari fan, I was never really contemplating on what is next for Hamilton. Back in 2007/2008 he really surprised me. Almost won the title in ’07 and have beaten Massa by 1 point in ’08. I respected him, I guess and was considering him a gifted driver with a bright future and multiple titles. I thought he is a forever McLaren man.

Today I think he lost it. I do not like his attitude, his style. Now that I know him better, I like him less. I like very focused drivers, super dedicated, always on the form – like Schumacher, Alonso or Vettel. There is nothing else for me, but F1.

Hamilton is like a Justin Timberlake in F1. Before 2011 I loved watching the way he drives, but last year…it was a pain.

I do not know what is next for him. Nothing good I guess.


Isnt Adidas cross town arch rival Puma the official clothing company of all F1 teams ! Thats why McLaren can not be associated with Adidas/Reebok directly i guess. Maybe one day in the future that personal Reebok sponsorship deal will be quite handy should he end up in a smaller team like Lotus, Sauber or Force India where he might have to fork over money from sponsors in return for a drive. Its up to him to prevent that day from ever coming. For the moment though, while his standing isnt what it used to be in 2007/08 he can still cherry pick between staying on at McLaren or replace Schumacher at Merc, thats the word on the street. There is of course no guarantee that Merc can offer him a race winning car, nor that he can beat Rosberg over a season nowadays. Red Bull and Ferrari are out of the question, they have better number 1 drivers and Hamilton isnt the best number 2 driver material. Its number 1 or bust. Best to just focus on the job at McLaren, have a no nonsense approach to the races and a convincing trouncing of Button in the next 2 to 3 years would do his reputation wonders even if the car is not good enough for championships. That way he will have better options to stay with a top team once the youthful twenty something Hamilton is replaced by a more mature thirty plus Hamilton.


In my view he has already signed with red bull.


Hello James, Do you think that with McLaren loosing their Mercedes works deal will impact Lewis decision. Whilst I suspect their customer engines will be same but surely the relationship will differ.

Im certain Lewis would want to know what their future engine plans will be, this next contract is critical to his success or lack of it.

I’d love to see him at Ferrari but will have to wait for a few years 🙁


I was also thinking the same thing. I don’t think that it is a matter of relationship rather it is a matter of resources. A works engine was coming with heavy investment in terms of money from Mercedes. Money is not the only differentiator (talent would be the other one) but it certainly plays a key role in determining winners. in 2011 they did pretty good but at some point will they be able to match the needs of developing a car to their resources? Even BrownGP managed one year with no money thanks to the past development

So in my opinion I am expecting Lewis to remain in Mclaren but instead of doing another long contract with them doing a short term one (max 2 years or 1+1 option) so that he can reassess his options when Mclaren’s future is more easily readable (perhaps with a partnership with Honda or other manufacturer that will choose to enter) and if nothing comes up by then to take a position in one of the successful teams of that period or move across the Atlantic in search of more money


Definitely agree he may take a short term view on the next contract but c’mon can you really see him in the states racing those mickey mouse cars oops I meant Nascar. 


Indeed. With Red Bull now the works Renault team and Ferrari and Merc in charge of their engines


How about entering for the European Song Contest it is about time that Great Britain won it again i am sure he would do pretty well as he is well known around Europe, or if he is looking for another sport then what about Trampolening Tiddlewinks or even Chess.


I hope most of the Reebok commitments are pre-season. Hamilton proved in 2011 that the last thing he needs is distraction.

He has an awesome talent, possibly the biggest in F1, but he needs to harness it every race weekend to avoid being beaten by those that have less natural talent but apply their skills better.

I doubt any F1-based advert will ever be as good as the “Anything You Can Do” one he did with Alonso and Hakkinen!


Does he need another distraction? Wasn’t the lesson learned from 2011 to focus his brain more on the car and his driving, and not the pointless peripherals that come with being an F1 driver?

I’m sure he’ll pocket a few bob from any ad campaign, but does he want to drive past a billboard of his big face promoting being a winner having crashed into Massa the previous Sunday?


Urgh, this can only mean more sponsorship work for our Lewis & looking back in 2011, Reebok was the company for that had our Hammy at it’s beck & call doing all sorts of things like running in LA’s alley ways.

Having said that, am looking forward to this new campaign, hopefully it will have some people like Nadal & Usain Bolt chasing models on a beach.

As for Lewis’ future, I tell you, we shall finally see Lewis in a Red Bull come 2013, to replace Webber (who is getting on in years) & who has a one year contract.

I believe this is what Horner & Hammy talked about after qualifying in Canada i.e. To get Lewis’ rear in a Newey car just like Aryton did back in 1994.

For sure, all Hammy fans will rejoice in November for not only will it be a long over due WDC in the bag but we shall finally see the back of this Mclaren team that’s only good at talking but really has nothing to show for it.

Come on, 3 WDCs in 19 years and 2 WCCs in that same time period —> GET THE HELL OUTTA THERE.

So good riddance Mclaren, I will be a Red Bull fan in 2013 & yes, I will try and find a way to like that Christian Horner fellow.

If you only knew

“Hammy” Really? Are you like a 4 year old? Stop idolizing a driver who was a WC because, Timo Glock moved over for him. If he was as good as the BBC make’s him seem; he would had no problem of getting rid of a- seconddriver- that is Massa. Don’t get me wrong. I’m a huge Lewis Hamilton fan but, lets be realistic here. He’s not an “All Time Best”. It is rather annoying when someone idolizes Hamilton blindingly with out looking at the big picture.


You claim to be a Hamilton fan yet still insist on that stupid Glock conspiracy…?


I think Lewis will be one of the favorites (as always) going into 2012 campaign… There is no shortage of talent and speed. Last year he was lost it, this year I’m confident he will be well sorted and will attack. Does not matter if Button has the entire team behind him… Drivers like Schuey, Kimi, Vettel, Alonso and Lewis can do a lot with very little… Alonso did prove this when Lewis had the entire team behind him, so with the caliber Lewis has it would impossible to write him off.

So, not only for Lewis, but anyone of his caliber has a lot good coming their way 🙂

For We Capricorn never give up (just ask Shuey) 🙂


You have a point but don’t forget that there is 6 world champions on the grid next year. The 2012 WC will have a very good car, be at the top of his game and will have a sh!t load of luck during the season. Talent alone will not do it.



Why do you say no room at Red Bull? I thought the general consensus was 2012 was Webber’s last year?

If the two new Toro Rosso drivers don’t make an impression this year surely Red Bull will be recruiting externally for a new driver?


2012 will be the year Lewis needs to rebuild his reputation. 2011 was a bad year for him where he displayed poor race performance, poor team spirit and poor sportsmanship and was beaten by his underrated team mate.

Redbull will not hire him because its not part of their business model to hire a driver who didn’t come thru the Redbull drivers program and they wont risk disrupting team harmony.

Ferrari is not an option neither as no team boss in their right mind would put Alonso and Hamilton in the same car again.

Mercedes is not really an option. They are slow and have not yet proven that they can win races, let alone WC.

Unless Lewis has a fantastic star of the season, he will be in a weak negotiating position. McLaren will re-sign him for sure but I think he will get a lower salary with performance bonus.

Hopefully he wont do a Montoya and leave halfway in the season to go race in Nascar.


Agree … not sure if he will settle for a lower salary though.


When he is on record as stating he would take a pay cut for a Redbull equalling car!!


I’m sure he will but I dont know about his management. Also with bonus based on performance, he can make a lot of $$ if the car is good.

Anyway, Lewis need McLaren a lot more than McLaren need him.


Hamilton to Mercedes will NOT happen

Rosberg is there for the long-haul and Schumacher is nowhere near finished

only recently did Haug indicate they were VERY happy with him and would have no problem extending his contract

Schumacher has struggled in qualifying at times, but there is no doubt about his race-speed and he is still brilliant at developing the car

he is still the biggest name in the sport’s history, FAR more popular globally than in the UK, and still far more popular in Germany than Rosberg

besides, UK journalists tend to stress the ENGLISH qualities of the Mercedes (based in England with Brawn as the boss + lots of English engineers….)

in Germany, Mercedes is clearly seen as a GERMAN team (pretty much like McLaren is considered to be English in England)

both Rosberg and Schumacher often refer to the Mercedes team as the “Nationalmannschaft” of F1

ie: the German national F1 team

occasionally, this leads to “innocent” clashes

during the last football World Cup in SA Schumi and Rosberg put up a big German flag over the Mercedes garage

the English engineers quickly took it down

incidentally, do not forget Vettel; when his contract runs out at RB, he could easily join Rosberg at Mercedes; when Vettel gets asked about joining LEGENDARY Ferrari one day, he tends to answer that there is indeed a certain mystyque about the Prancing Horse, and then adds: just as their is about the SILVER ARROWS

Vettel is one of the most patriotic guys around, at times even signing the German anthem or at least moving his lips; Mercedes is a real dream of his

also, don’t forget about Hülkenberg; the boy is the REAL DEAL and should Schumi stay another two years, the Hülk could easily replace him


… the world’s fittest company – well, now that McLaren don’t emit CO2 any more, they’ll have the world’s fittest F1 driver.

As Iggy Pop once said, bigger houses and taller kids. I mean those early F1 champions all looked like Michelin man, who could’ve thought modern F1 boys will all be more like sheep shrinking airplanes.

Let’s see if HAM caught Villeneuve syndrome or not… The signs are more or less there.


If 2012 is a bad campaign, he’ll leave F1 by end of the year and will go for American MEGA stardom in NASCAR.

His management also seems more American market based than anything.

He will do what no recent F1 driver did: to consistently win races in NASCAR.


Oval NASCAR is completely different, he’s unlikely to do any better than JPM in this case.


A very likely scenario IMHO


NASCAR….really? He enjoyed his publicity outing last year yes, but I don’t think it’ll give him the buzz he relishes. I think he’ll stay in f1, but with who? All the time Vettel is at Red Bull he won’t be welcome….it just wouldn’t make sense on Red Bulls part….same at Ferrari.

If he wants a decend shout at race wins and championships then he’s gotta stay with macca and hope their luck changes. If it doesn’t, we’ll then we are just gonna see more silly mistakes and toys out of the pram moments….the only other option….if the Silver Arrows come good…Schumi won’t be around much longer.

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