The Horse Whisperer, Ferrari’s legendary blogger, who is wheeled into action only occasionally on Ferrari.com to pump out usually quite feisty messages, has awoken this weekend.
The target of its wrath is Spanish journalist Raul Romojaro of the leading Spanish sports paper AS, who wrote a piece saying that the president of Santander, Emilio Botin, had had harsh words with Ferrari team principal Stefano Domenicali during the recent Spanish Grand Prix weekend about the team’s performance.
The article was picked up by the Italian media and caught my eye in today’s Gazzetta dello Sport in Italy, which brought it pretty close to home.
Sensitive to the notion of an important sponsor being unhappy, especially at a time when Fernando Alonso has just signed for another five years, the Whisperer calls the story ‘science fiction’, implies that he had been told it wasn’t true before publishing but published anyway looking to ‘stir up trouble’.
Speaking of sponsors, it was announced today that world championship leader Sebastian Vettel has become a brand ambassador globally for Infiniti, Nissan’s luxury brand, part of the Renault group, which supplies engines to Red Bull.
Infiniti, joined the team this year and is worth keeping an eye on in terms of its plans and Red Bull’s plans for the relationship. There are resources at their disposal on the vehicle dynamics side in particular, which Red Bull lacks in comparison with other teams like Ferrari or Mercedes.
Like all luxury car brands it wants to drive down the average age of its customers, so even if a 23 year old is not exactly the target market, the general youthfulness is appealing to them.