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Ferrari unveils new logo
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Ferrari unveils new logo
Posted By: James Allen  |  08 Jul 2010   |  6:48 pm GMT  |  77 comments

Ferrari boss Stefano Domenicali unveiled a new look logo for the Formula 1 team in the Silverstone paddock today.

The Prancing Horse is probably the most iconic logo in the whole of F1, not least because of its history and the mythology attached to it. The simple Prancing Horse has been worked up into a modern design, combining the old and the new.

The new logo will come into force in 2011 and is noticeably different from the current one in that it does not have the distinctive bar code design which ran into some problems earlier this season, due to it’s association with the Philip Morris Marlboro brand. However the team continues to be called “Scuderia Ferrari Marboro”.

“We chose Silverstone because it was here in 1951 that Ferrari took its first Formula 1 win with Jose Froilan Gonzalez, ” said Domenicali, taking every opportunity to underline Ferrari’s long history in the sport, which has been a real theme in the last 12 months. “Although revealed today, the new logo will make its debut next season, starting in January and will be visible on all elements of the racing department; the cars, team kit, driver race suits and all initiatives linked to the Ferrari Driver Academy, so that the new design will be linked to all future Ferrari’s racing activities.”

The current logo with barcode

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1

Wow looks even more like Marlboro. Not an impressive logo at all but Ive to say some marketing genius got it spot on

2

Rather than go after teams for advertising whomever pays their bills, why don’t special interest groups go after governments and get them to make all tobacco products illegal?

Oh yeah, they do and that’s why governments respond by hiking taxes on tobacco products, which coincidentally further lines government coffers but never really makes a dent in the industry.

While they’re at it, why not have a go at the alcohol industry which can and is just as fatal to health. Oh, no, can’t do that, alcohol is a social vice that makes economies in the world go around, just like tobacco products!

If our health is so important, why don’t doctors and other medical agencies do more to have tobacco products made illegal? Oh yeah, if no one gets sick, they’d putting themselves out of work! Hypocritically enough, they seem to be having a grand old time in trying to ban tanning beds, why not tobacco products? Oh, yeah, the tanning bed industry is small potatoes compared to tobacco, what was I thinking?

I know this sounds cynical, but let’s face it, the tobacco industry is so deeply embedded in our economies that governments will not do anything “real” about banning their products.

Ferrari may not be doing the morally “right” thing; but, then who of us can actually say they always do the “right” thing?!

3

That design blows harder than an F-Duct working at full efficiency …

4

Looking at the number of comments linking the logo to a ‘cig’ brand, I think the designers have done a bloody brilliant job:)

They could have very well come up with some impressive designs but this design is to may be resemble ‘something’ and they got it spot on.

Now to get back to racing and grabbing some wins in the remainder of the races.

5

It’s a tough ask for their advertising agency.

“It needs the Ferrari badge, seperate ‘Scuderia Ferrari’ logo and it needs to echo Marlboro ciggies because they are giving us shedloads of cash…”

I would imagine the agency came up with a better option, but they probably let Marlboro decide which version they liked best.

6

Its too big. I like the older rectangular one better.

7

Looks like a better fit to a cigarette box than the old logo.

Btw, is Ferrari the only cigarette powered team in F1?

(I’m not a smoker!)

8

Looks better than the old one. At least it doesn’t have a cheap looking font and gradient effect.

Overall though, I’m not a fan. Would have thought the design team for a huge brand like Ferrari could do a better job. Looks like their efforts were focused more on making it look like a Marlboro packet than on making it look good.

9

I do not like this logo at all but it is actually a very good logo. It’s uninspiring design will be perfect for the baron years ahead.

10

..Ha ha! They may as well just have a red and white box on the back of the car that throws packets of cigs into the crowd.

Honestly, baccy advertising and F1 are meant to go together. Let’s be honest for a minute – were you offended by it when it was around? Is there any harm in a very occasional tab to help you enjoy a coffee outside when the sun’s shining. No. Let’s have some common sense and stop making pinnacle racing teams, nay global institutions, degrade themselves in this way!

(psst… that said; nobody mention that sales of Ferrari merch have slipped a little in the last year or 2 and could do with a little ‘massaging’…)

11

That won’t scale down very well and I don’t think they’ve heard of the phrase “less is more”.

Just needs the crest with the stacked ‘Scuderia Marlboro’ next to it. Ditch the odd slash.

I assume the red skewed rectangles on white fulfill the Marlboro subliminal element.

Should have given it to me to design!

12

Looks a bit cheap 🙁

13
Wired Spaceship

Manufactures come and go in F1 but Ferrari has been there through some good and sad moments. I also think Ferrari has influenced McLaren and Williams to stay in F1 longer since they started.

14

So, McLaren brings an entirely new car to Silverstone. And Ferrari brings… a JPG.

Could they be trying to distract attention away from something else?

Weird how the biggest team in F1 has become a bit of a joke in the space of 2 years…

15

At the time that Ferrari first unveiled the first bar code markings on the car I distinctly remember a news story about how Marlboro did an extensive study to determine that the bar code designs were the most effective at recall & recognition of the Marlboro brand by the study groups. They looked at dozens of abstract designs and the bar codes worked the best.

I had to laugh at the Ferrari denials that the bar code marking had anything to do with Marlboro branding.

16

I agree with you. It was obviously just coincidence that the barcode appears on Ducati Marlboro Moto GP bikes and unrelated to them both having the same title sponsor

http://www.ducati.com/racing/motogp/team/index.do

17

Ferrari; a Billion Dollar high-tech organisation with a $5 clip-art Logo.

Classy, sophisticated, cutting edge?… er no!

18

Why didn’t they build the logo around the globally recognised prancing horse, rather than diminish it’s prominence in favour of a typographical approach? Reclaim the prancing horse!

19

Wow, there’s a bigger whine hear than a British Airways engine.

20

It sucks.

But then, so does their car so I suppose there’s some bit of symetry.

21

I’d vote but for some reason I have the strange urge to pop out for some cigs.

Really, have these people no shame?

22

Ugly. Ferrari should just put the shield over a scarlet rectangle or Just put Marlboro up. They are not fooling anyone that this is more subliminal advertising. Not that I dont care if they put up Marlboro tbh but this just looks ugly.

Kimi Raikkonen has the last championship for Ferrari and the last Tobacco branded win ever in Formula One

23

Phillip Morris actually own the rights to the whole Ferrari livery : all of the other sponsors rent the space from Phillip Morris, who pay a flat fee to Maranello.

24

When was the last tobbacco branded win? Is Marlboro actually printed on the cars at any GP now?

25

Amusing, that the white edging around the red triangle, doesn’t quite complete a full lap!!

26

From Ferrari I’m not impressed at all. Nothing unique.

27
Cameron Isles

Look at what Christopher Hitchens has facing him the next few months. Knowing what we know, how can any company, let alone a famous sports team, entertain thoughts of maintaining the slightest partnership with the tobacco industry?

28

I don’t like the new designs of 458 Italia and California, at least i am happy to see that logo is going to be beautiful.

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