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Ferrari pull covers off new F10 and talk of the championship
Ferrari pull covers off new F10 and talk of the championship
Posted By: James Allen  |  28 Jan 2010   |  12:05 pm GMT  |  180 comments

Ferrari has become the first team to launch its new car in a ceremony at Maranello this morning.

The tone was of renewal; a team leaving behind the skeletons of a disastrous 2009 campaign and striding forward confidently with powerful new people and new assets like Fernando Alonso and Santander. Alonso upped the ante when he spoke of the pride the Ferrari supporters will feel when they win the championship, as he hopes.

Picture 38
Dubbed the F10, the new car has echoes of last year’s Red Bull car, particularly the nose. The sidepods are smaller than last year’s. The colour scheme reflects the importance of Santander as a sponsor; the front and rear wings and bargeboards are white with Santander in red lettering standing out.

The front tyres you see are the 2010 specification narrow Bridgestones.

Picture 39
Speaking as his team unveiled the car, team principal Stefano Domenicali said,

“This championship will be very important for us. We have two new drivers; Fernando Alonso, is a twice world champion.. He already appears among the big champions in F1, it is the right moment for him, for us, he wants to be successful and we want to repeat what the team concept is in our group.

“Felipe, we are talking of a new version of Felipe, but after such a dramatic championship like last year with the accident in Hungary and such a fantastic season, Felipe has all the assets to prove that he is a very successful one, he can prove that he wants to restart his pathway that destiny interrupted it in Hungary. Good luck to both of them.”

Ferrari president Luca di Montezemolo said that he was as excited about this launch as he was in 1974 when he started with the team. He described Ferrari as a ‘renewed team’ , with new personnel coming in to invigorate the team. And said that that 2009 was the most negative year, like 2005 when they only won one race.

Felipe Massa, who will drive the car for the first time this afternoon at a shakedown at Fiorano said he was pleasded to be back in business,
“I had the accident and everything else that happened. I am proud and very happy and feel that I want to work more than ever, so I would really hope that this will be a very competitive car and we will be fighting for the championship and our Ferrari, the red car, will be in pole position.”

New signing Fernando Alonso said, “This is the first time for me, the first presentation for Ferrari, and it is a big emotion for me. We are ready to take this challenge and the responsibility to bring it to 100 per cent of its potential. Felipe and I will be a very strong team and we hope we will make all the Ferrari supporters around the world very proud to see this car winning the championship.”

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Hi James,

Could you have a look into these comments still rumbling away about the car not meeting expectations & that a B spec is on its way. I can’t believe this to be true given how different the car is from the 09 & how confident the tech guys sound?



Yeah James,

If you can find some info out on that or give us an update it would be great. There is a story on Autosport where Aldo Costa said that he is worried about the interpretation of the double diffuser of some teams.



I hope Phillipe goes well, I’m not a real fan of Alonso’s.

Another thing, why the change of front tyres? Did they find with the silly front wing that they had too much front grip so had to go to a smaller tyre?

I realize I must have missed something!




Its not so much because of the front wing but more the return to slicks.

When they went to grooved tyres in 1998 they found the front tyres needed to be wider to balance out the grip level the tyres were generating as the grooves didn’t generate enought front grip.

Now they have returned to slicks they have to reverse that as the fronts are giving too much grip compared to the rear so there narrowing them again & the width will now be closer to that of the slick tyres we last saw in 1997.

Its a change that was always going to have to be made when F1 returned to slicks.


Unlike the vast majority here, I feel the F10 looks rather ugly. I’m not sure I like the look of the sidepods nor the paint job.

It’s funny how you can look at cars and have a feel for who’s going to be fast and who won’t. The Renault and BMW looked awkward last year whereas the Red Bull(et), Brawn, Toyota and Williams gave an immdiate impression of being fast. McLaren had to be the exclusion to the rule.

I know it’s too early to say who’s going to be fast in 2010 but I’d rather bet on Merc, RB and Macca at this stage. Webber has some great odds on bwin (35/1?). Might be worth a punt.


Hi James,

All photos I have seen of the F10 present side, front, angled and overhead views but none of the rear – the closest I have found is this http://www.f1fanatic.co.uk/wp-content/uploads/2010/01/ferrarif10_launch_2010-7.jpg

Any idea as to why the rear is covered – have you heard of any rumours to suggest Ferrari have uncovered some secret to the DDD? Or is it more radical than that?


I bet Massa’s world fell out of his bum when it was announced 2 new drivers.


The Ferrari looks very streamlined, taking a lot of notes from the Red Bull. The side pods look good with the higher outer sections. I expect the car to be better in comparison to the rest, but how much so I don’t know.


Im glad that the hubcaps have gone, but BBS could have come up with a better design for the alloys, or even done them gold like they did with the F310 and F310b


Yep the gold wheels were great


I don’t think the white is that bad. Well soon get used to it when Alonso is winning every race and Massa is riding shotgun.


The F10 looks good from first glance but we have to see in testing. I recall the F60 was designed to fully exploit the double diffuser and the F10 was developed from scratch with the DD in mind. The F10 is an evolution but I look at there a few differences. I’m excited for the season!!!


The F60 never quite had a full double diffuser solution as it required a complete redesign of the gearbox which Ferrari didn’t do last year. They have done that on the F10, the designers have talked about how the gearbox has been repackaged to take advantage of the double diffuser. Hopefully this should see them have more downforce this year.


Yes correct RAj – sorry I was suppose to put the F60 wasn’t designed to exploit the DD.


Does anyone know what the E in a white circle painted on the ferrari’s mean?



The switch to isolate the electrics or the extinguisher activation for the marshalls. Can’t remember which but I think it’s the latter (the electrics is the lighting bolt) – it’s on all cars


Those exhaust outlets look suspect from the top view!

I remember a few years back Ferrari having 2 cracked exhausts during races!


This car is neat – they are using the top of the side pods to funnel air onto the rear wings. Very nice.


Too much white… reminds me of the Dallara-Ferraris – hopefully it’ll go a bit better than them 🙂


Hey Pat,

It may also remind you of the F93A in the glory days of Jean Alesi and Gerhard Bergers.

The last pre-Jean Todt Ferrari wasn’t as bad as it’s predecessor but it way off the pace pf the Williams, McLarens and Benettons.


…but when will wee the cars go back to their pre 1997 blood red? I thought barge boards had been banned?


Yes also thought barge boards were banned. Must have found a way to attach them within the regs. Probably see banned winglets pop up also. They always find a way.

GLAD to see wheel covers are gone. Good move


this one is copied from the red bulls as well….

and it was on a track running this morning…

and it is a Williams…..



Nice looking car. It looks like an evolution of the Red Bull from last year. Makes you wonder where RB have evolved to with the added experience and data from last year’s car.

One thing that stands out from the overhead is that the front wheels look further out than the rear. This could be a nifty piece of aero to ensure the wake from the front wheels doesn’t disturb the real of the car. Just speculation, as I’m not an aerodynamicist. I still think the RB, Brawn and McLaren will be a tad faster – I can’t wait till testing.


It’s Red Bull’s smarter brother

wonder if Newley will out-fox them in 2010.

James, any news on what Adrian Newleys been up to with the Red Bull, don’t want them falling down the field and getting left behind by the big boys.



Hey to all,

as much as I appreciate this site and all the peoples’ comments here I would like to point out that all the teams, ferrari maybe even more so have some of the best engineers of the world working for them.. top of the line aerodynamicists, mechanical engineers and so forth .. so for as tv-viewers or even occasional racers as myself for example to “criticize” or “judge” that this is a copy of that or they have taken that and copied it over, in my humble opinion, is, and i mean it in the most respectful way possible, wrong (to say the least).

F1 is a masterpiece of engineering, tons of data to study, innovative ideas to put forth and test. Surely each one of us has a profession and we really laugh when people outside of our profession act as if they know everything and put forth judgement while not knowing even the slightest.. or maybe having only a somewhat idea of what they are actually talking about..

excuse my english because it is not my native language, and again excuse me if I offended anybody here, it was not my purpose.



I completely agree. Copy & paste from BrawnGP and RB is easy but it doesn’t make a car (least a F1) fast. Ferrari may not win the championship but for sure it’s not a midfield car (I guess).

Plus, I think Tombazis knows something of aerodinamics…


What abaut those side boards? nobody seem to bother. They are against the spirit of the rules, and are still allowed. Will they be banned in 2011 like the double diffuser?


All this talk of revolution seems a bit much when you look at last year’s car beside this year’s. It’s clearly an evolution. The only large change is the wheelbase and the nose. Otherwise, everything looks inspired by last year’s car. How does this bode for the car’s chances?


Yeah, true. They should’ve made changes to the front wing’s length – oh wait, can’t – or the width – oh wait, can’t – or the rear wing’s dimensions – oh wait, can’t – or at least the central section of the front wing – oh wait, it’s standardised, or the wheeltrack – oh wait, can’t.

Then they should just focus on modifying stuff like the interior – full tank size, gearbox arrangement, the whole rear end packaging, sidepods for no KERS, and the shape of the monocoque in general. Oh wait, they did.


Well it looks like a car that is more on-the-button than last year’s, though perhaps anything looking like a Red Bull is going to appear quick at this stage! It doesn’t look too bad anyway.

It is less likely we’re going to see a top brass team way off the mark this year (a la McLaren), since this is less a revolutionary year in design terms.

I think any real indications of who will have car – and importantly race – performance will be difficult to identify from bodywork and aero sculpturing – they will all look similar (they’ll likely be no butt-ugly, chunky Renault this year, or even a drooped Brawn nose).

Engine fuel efficiency and how a car handles its tyres are going to be the key performance differentiators I feel, and we won’t be able to judge that till testing. Mercedes’s (nee Brawn’s) strong all round engine performance and over kindness to tyres (a characteristic which, though causing difficulties last year, may now be ideal for long stint performance) should stand them in good stead, assuming they have aimed to strongly evolve what was a top car as opposed to start from scratch like Ferrari needed to.

I expect Ferrari will be in the ball park from the beginning but I’m not expecting them to be front runners straight away. As others pose, a team that uses (reverse engineers) the best bits from other teams can’t have as good an understanding such features as the teams that first devised them. Thus I am left thinking, what will Red Bull and Mercedes come out with!?

I predict team performance in Bahrain to be:


Red Bull



But it will be close. Regardless, as long as the McLaren duo are in with a shout of the championship then this season cannot fail!!!! 🙂


Apart from your last sentence I agree to 110% of what you said, Craig. Cheers! 🙂


It all seems a bit same, same to me. Higher Red Bull Type nose, smaller side pods and longer wheelbase…all stuff that was expected and even reported late last year.

A couple of things stand out from the photo’s

1 – The Bridstone lettering on the tyres is very faded compared to last year (I know they are leaving F1 but it’s surely better to not fade away)

2 – The wheel nuts look unusual, cone shaped?

My gut feel tells me that Ferrari will struggle again this year


Notice the absence of shots from the rear of the car?


They are hiding their new “revolutionary” diffuser…

Are we entering into a diffusers war?


Yep 🙁


I’m not sure about the design, it just doesn’t look ‘right’ like the Red Bull and Brawn designs did last year. This might be a simplistic view on aerodynamics but usually the cars that look ‘right’ are the ones that win the races. To me it looks like a bit of a frankensteins monster of the Red Bull, Brawn and McLaren aero details from 2009. I do like the longer wheelbase though it looks a lot more elegant than last years F60.


Last year’s MP4-24 looked ‘right’ at launch but we all know how it performed in the first half of the season…


Not really, I always thought it looked fat and slow


What’s the difference between a shakedown and a test?

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