I’ve always been a huge Steve McQueen fan. I love the film Le Mans and I share his passion for moto cross bikes – if you haven’t seen the documentary he made about bikes, “On any Sunday”, treat yourself, it’s magnificent.
One of my proudest possessions is a TAG Heuer Monaco watch in the Gulf colours of the Porsche car which McQueen races in the film. You get the idea…
Anyway, someone at TAG Heuer has had the idea of putting Lewis Hamilton into a clip with McQueen from the film and I saw it today for the first time. The dubbing is a bit odd and it’s a shame that Lewis doesn’t say, “Steve, be careful out there”.. as his rival Eric Stahler does on this scene in the movie.
It’s also a shame that McQueen doesn’t flick the V sign to Hamilton, which he does ilater n the movie to Stahler. But it’s a fun and creative piece. And it seems to be part one of a series.
One of the things I like most about this piece is that it happened at all. Think about it – this features a Porsche, not a Mercedes and Gulf oil, not Mobil (McLaren’s oil partner). I like the fact that the team feel they can relax a bit on the corporate side and just tell a story. Hell, Lewis doesn’t even get top billing…
Check it out and see what you think.