Ready for the off
Melbourne 2018
Australian Grand Prix
The Honda story hots up
The Honda story hots up
Posted By:   |  23 Feb 2009   |  3:37 pm GMT  |  0 comments

In the last hour or so I’ve read the story on the Real Honda F1 site about an imminent announcement of a management buyout and had an urgent message from one of my regular readers, saying the same thing.

Real Honda clearly have some solid sources within the team, because they have broken a fair bit of news about the team in recent years. Meanwhile I don’t know what insights Finn has but he is most specific about an imminent announcement (see his comment at the bottom of the Bernie/Honda post).

I’ve checked this afternoon with a party who would know if this were the case and apparently things are still quite finely balanced and an outcome is still a week or so away.

The gist of the urgent stories is that a management buyout deal has been done with Ross Brawn and another party and that Nick Fry is not part of the package. I have to say I’ve been hearing for some time from various sources that Nick is not part of the MBO deal that Honda wants to do, so it was interesting to see that he was mentioned in the News of the World’s ‘Honda snubs Bernie’ story yesterday.

Nick arouses mixed reviews, some really rate him, others really have it in for him and I certainly get a volley of correspondence whenever I mention his name here.
I’ve always got on well with him, but am aware that factions within Honda management in Japan feel that it is time to move on.

What is certain is that this morning in Tokyo, Honda had a press conference at which they announced that the president Takeo Fukui, a real F1 nut, is being replaced in June by Takanobu Ito, who is only 55.

Changes in presidency at Honda are always seismic events because what tends to happen is that two factions develop, one behind the new president and one behind the old and some serious politics ensue, which makes decision making prety tough sometimes. The F1 programme has definitely fallen victim to this phenomenon over the years, if you think of Harvey Postlethwaites’s Honda development car which never got raced, the decision to supply BAR, then Jordan as well and so on.

Speaking this morning, Fukui did not sound like a man who was about to announce a deal had been done either with Virgin or with the management. According to AFP he said, “The reality is that talks are proceeding with great difficulty.”

Honda has received several proposals, “but actually there are very few who are serious about buying it.”

This chimes in with what I’ve been hearing now I’m back in the UK, about Virgin, I think this could be another Northern Rock, where Virgin looks at it and gets lots of publicity but doesn’t actually do the deal. It’s no co-incidence that Virgin is celebrating its 25th anniversary and Sir Richard Branson is flying around the world to celebrate this fact and this F1 story has certainly got everyone talking about them. His appearance on Radio 4’s Today programme last week was certainly double edged, as he wanted to talk about Virgin’s 25 years and the interviewer wanted to talk F1.

This situation could still go either way; Honda has not ruled out the option of disbanding the team, but hopes to reach a deal in time for the first race on Match 29th.

Again according to AFP, the new president, Ito made the following, very interesting remark; “Racing is very challenging but also fun. Unfortunately, our company has a slight cold right now. But we would like to cure this cold as quickly as possible and work towards reaching that happiness” (of racing). In other words they would like to come back. But would they be able to?

Mercedes is on standby to provide engines and although there are stories about today being a deadline for them, that is not Mercedes’ style. I imagine they would want this deal to happen for the good of the sport and if that were not the case, or if there were a deadline they would have said so on the record, which they have not.

Featured News
Editor's Picks
Share This:
Posted by:

Add comment

E-mail is already registered on the site. Please use the Login form or enter another.

You entered an incorrect username or password

Sorry that something went wrong, repeat again!
Top Tags
JA ON F1 In association with...
Multi award winning Formula One photographer
Multi award winning Formula One photographer

Sign up to receive the latest F1 News & Updates direct to your inbox

You have Successfully Subscribed!