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Posted on October 21, 2010
Jenson Button | James Allen on F1 – The official James Allen website on F1 | Page 61

McLaren announced today that its title sponsorship deal with Vodafone has been extended to the end of the 2013 season. It has been a successful relationship, crowned by Lewis Hamilton’s 2008 world championship. And as the statement from the team says, it shows “what a formidable global marketing tool the sport of Formula 1 remains.” I’m told that Ron Dennis was central to the renegotiation of the deal along with McLaren commercial director Ekrem Sami. McLaren is one of the better funded teams in the F1 pitlane and the Vodafone deal is one of the largest team sponsorships. As a More…

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Posted on October 13, 2010
Jenson Button | James Allen on F1 – The official James Allen website on F1 | Page 61

I was fascinated by the way Jenson Button attacked the Japanese Grand Prix, with his strategy of running the hard tyre in qualifying and the first part of the race. It didn’t work for him and he has pretty much dropped out of contention for the title as a result. Actually “attacked” is the wrong word, because if anything this strategy showed timidity – perhaps even a lack of confidence. For a championship contender up against some fierce competitors, with four races to go, it seemed an odd thing to do. Surely Jenson should have gone out there on the More…

Posted on October 6, 2010
Jenson Button | James Allen on F1 – The official James Allen website on F1 | Page 61

McLaren is leaving nothing on the table in its pursuit of this year’s championship, according to managing director Jonathan Neale. The team, which had a strong run of form over the summer, has recently fallen behind Red Bull and Ferrari in what is already the closest title battle we’ve seen. Accidents for Lewis Hamilton in the last two races, costing a theoretical 24 points for a pair of fourth places, have not helped, but there is a feeling that McLaren needs to find something more technically in order to get the upper hand over its rivals. “We’re throwing everything and More…

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