McLaren and TAG Heuer have announced a new partnership which sees the watchmaker extend its commitment to the British team. Speaking at the Geneva Motor Show, TAG Heuer president and CEO Jean-Christophe Babin and executive chairman of the McLaren Group Ron Dennis said that the watchmaker would continue to supply the official timepiece to the Formula 1 team. The partnership also extends to include McLaren Automotive, the sports car arm of the business which includes the 12C and McLaren P1. TAG Heuer, who began its relationship with McLaren 28 years ago, will also support McLaren’s Young Driver Development programme, a More…
McLaren and Vodafone will end their long-running title sponsorship deal at the end of the season. During the partnership, which began in 2007 and was worth $75m per year according to the Financial Times, the team won 34 races and the 2008 drivers’ world championship with Lewis Hamilton. In a statement ahead of this weekend’s Australian Grand Prix, McLaren said they would announce a replacement for their title sponsor for 2014 after the conclusion of the season on 2 December. McLaren team principal Martin Whitmarsh said: “We’re immensely proud that, having been set a number of ambitious challenges by Vodafone More…
There has been a lot of speculation in recent days about Honda and McLaren reviving the famous partnership, which brought domination of F1 in the later 1980s and early 1990s. It began towards the end of last season, but has grown in intensity recently. This is probably due to the fact that attention is now focussing on the major engine changes in 2014 and McLaren has every reason to want to move away from Mercedes, despite having an option to use their new generation hybrid engines in 2014 and 2015. In the last few years Mercedes has withdrawn as a More…
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