It’s tough times for McLaren at the moment: Sergio Perez has yet to get his season started while Jenson Button says his team still lack the pace to compete with the likes of Ferrari, Red Bull, Mercedes and Lotus despite scoring his best result of the season in China. The 2009 world champion battled to ninth place in Australia and then failed to finish in Malaysia, after earlier being on target for a top six finish. But in China, buoyed by some new upgrades and a brave strategy, he finished fifth. In each case McLaren has gambled on strategy, because More…
A few weeks after announcing that its title sponsorship deal with Vodafone would end in December, McLaren has today unveiled a new sponsorship with Gillette, initially focussed on Asia. And it offers some pointers to McLaren’s long term commercial plans. The deal begins as of this weekend’s Chinese Grand Prix. Despite strong signals that money supply is tight for many teams in F1, this deal also indicates that there is a willingness for global companies to enter the sport, following on the heels of the arrival of Emirates, Rolex, UPS, Blackberry and Experian in the last few months. Gillette Brazil More…
It’s been one of the worst starts to a season for the McLaren team, but there is defiance from within the ranks that sticking with the 2013 design is a better path than reverting to the old car, which won the last two races of 2012. Speaking in the Sepang paddock this afternoon, Jenson Button said that they would stick with the Plan A and work with the 2013 design. It meant that they would be able to “take more risks” than their rivals because they are chasing results. “It’s better to stick to the plan and develop and improve More…
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