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Posted on April 11, 2013
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A few weeks after announcing that its title sponsorship deal with Vodafone would end in December, McLaren has today unveiled a new sponsorship with Gillette, initially focussed on Asia. And it offers some pointers to McLaren’s long term commercial plans. The deal begins as of this weekend’s Chinese Grand Prix. Despite strong signals that money supply is tight for many teams in F1, this deal also indicates that there is a willingness for global companies to enter the sport, following on the heels of the arrival of Emirates, Rolex, UPS, Blackberry and Experian in the last few months. Gillette Brazil More…

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Posted on March 21, 2013
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It’s been one of the worst starts to a season for the McLaren team, but there is defiance from within the ranks that sticking with the 2013 design is a better path than reverting to the old car, which won the last two races of 2012. Speaking in the Sepang paddock this afternoon, Jenson Button said that they would stick with the Plan A and work with the 2013 design. It meant that they would be able to “take more risks” than their rivals because they are chasing results. “It’s better to stick to the plan and develop and improve More…

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Posted on March 18, 2013
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McLaren’s first ever world champion Emerson Fittipaldi will write a regular column for the team’s rebranded website this season. Fittipaldi, who won the second of his two world championships while driving a McLaren in 1974, won 14 grands prix during his career. The Brazilian became the sport’s youngest ever Formula world champion when he won his first title with Lotus – aged 25 years and 273 before losing the record to Fernando Alonso in 2005. Fittipaldi, 66, is also one of only five men to have won both the Indianpolis 500 and the F1 World Championship – Jim Clark, Graham More…



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