Team Ferrari
Posted on May 7, 2012
FernandoAlonso.com

It’s been interesting to see how Fernando Alonso has started opening up much more to the public recently, clearly part of a move to address his image in the public’s eyes and to use the social media tools available today to build a better relationship – and a direct one – with fans. This weekend has has taken part in a widescale question and answer session with fans via his Facebook and Twitter accounts. For example Alonso only recently joined Twitter, one of the last of the leading drivers to do so. He now has almost half a million followers. More…

Posted on May 2, 2012
Darren Heath

Ferrari knows that it needs more points than it is scoring at the moment from its second car. Last year Felipe Massa scored only 45% of Fernando Alonso’s points tally. This season so far, described as make or break for Massa by both team boss Stefano Domenicali and Ferrari president Luca Montezemolo, Massa has 4% of Alonso’s points. And so rumours have begun to swirl again about the possibility of Ferrari hiring Mark Webber to partner Alonso on a short term contract. The story originated in Spain’s El Confidential, which claimed that the deal was already done and it has More…

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Posted on April 26, 2012
Ferrari

Ferrari president Luca di Montezemolo this week sat down with the CEO of Apple, Tim Cook, for a two-hour meeting during a visit to the world famous Stanford University in California, where he was giving a lecture to students. The heads of two of the world’s most truly global brands came together for a lengthy discussion to chew the fat on their respective company’s ideas and visions, as well as sharing insight on strategy and management styles. Although the industries of racing and car production and consumer electronics and computers might seem far apart in many aspects, Montezemolo – who also More…

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