Posted on September 1, 2013

The McLaren Group has this week announced a commercial partnership with online video-sharing giant, YouTube, as a way of offering their stakeholders a greater insight into the company. The collaboration, which will include investment in to Mclaren’s already large YouTube commitment and following, is aimed at bringing fans closer to what can often be a very closely guarded sport. With YouTube being a world leader in allowing a global database of uploaded videos, the notion of a ‘Commercial Channel’ has become increasingly popular in business. The ability to advertise and promote a brand on a website that is accessed so More…

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