Posted on October 21, 2010


McLaren announced today that its title sponsorship deal with Vodafone has been extended to the end of the 2013 season. It has been a successful relationship, crowned by Lewis Hamilton’s 2008 world championship. And as the statement from the team says, it shows “what a formidable global marketing tool the sport of Formula 1 remains.” I’m told that Ron Dennis was central to the renegotiation of the deal along with McLaren commercial director Ekrem Sami. McLaren is one of the better funded teams in the F1 pitlane and the Vodafone deal is one of the largest team sponsorships. As a More…



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