Posted on December 15, 2009

Virgin Racing launched today in West London with Sir Richard Branson promising “to be a winner in the end” in Formula 1. It was a confident launch; the business package around the team seems strong and the team structure is interesting. To succeed it will require the various components to work together despite cultural and geographical differences. The design side is under Nick Wirth in Oxford and the race team management under Manor’s John Booth in Sheffield. The chairman is the vastly experienced Etienne de Villiers, formerly of Disney and ITV. He has been put in place by the venture More…

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