Posted on February 19, 2013

[Updated] UPS the leading logistics business has come into F1 as a partner of the Ferrari team. Although no figure was given for the value of the deal, its is described as a “long-term deal”. It follows Rolex, Emirates and Blackberry as well as Experian (announced today on the Williams) as the fifth global brand to enter F1 over the off-season, a very encouraging sign for the sport. Based in America, UPS has been involved in motorsports sponsorships for 12 years, but this is the first time it has come into F1. The deal was announced this morning in Barcelona, More…

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