Posted on March 14, 2013

McLaren and TAG Heuer have announced a new partnership which sees the watchmaker extend its commitment to the British team. Speaking at the Geneva Motor Show, TAG Heuer president and CEO Jean-Christophe Babin and executive chairman of the McLaren Group Ron Dennis said that the watchmaker would continue to supply the official timepiece to the Formula 1 team. The partnership also extends to include McLaren Automotive, the sports car arm of the business which includes the 12C and McLaren P1. TAG Heuer, who began its relationship with McLaren 28 years ago, will also support McLaren’s Young Driver Development programme, a More…

Posted on May 28, 2012

The Monaco Grand Prix’s reputation as the most glamorous stop on the Formula 1 calendar is as long-established as the sport itself and for this year TAG Heuer, sponsor of the blue riband race and the McLaren team, pulled out all the stops in celebration of the race weekend. The centrepiece of TAG’s Monaco events was a branded yacht moored in the port, where the Swiss luxury watchmaker hosted a weekend of events for VIPs and the F1 fraternity. One of these was to announce Lotus’s Swiss-born French driver Romain Grosjean as the company’s newest brand ambassador, along with the More…

Posted on December 3, 2009

The McLaren Technology Centre hosted a celebration last night of TAG Heuer’s 25th anniversary as a sponsor of the McLaren team. And today they announced an extension to one of sport’s longest sponsorship deals. From McLaren’s side Lewis Hamilton Martin Whitmarsh and Ron Dennis were there, from TAG Heuer’s side, CEO Jean-Christophe Babin and Honorary Chairman Jack Heuer. This year is also TAG Heuer’s 150th anniversary as a watch maker. Hamilton drove a 1986 F1 McLaren race car, once driven by world champion Alain Prost, down the long driveway alongside the lake. TAG Heuer has worked closely with the team More…

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