Posted on January 22, 2013

by Steve Nevey, F1 technical business expert, formerly with Red Bull Racing Formula 1 is all about who has the most money, yes? No! I once overheard somebody say to a Formula 1 boss, “So, you produce racing cars”. The reply was, “No. Actually, we produce knowledge and intellect. The car is just a brief manifestation of that intellect.” It’s true. If a team lost its cars in transit, or through some freak incident at its headquarters, it could rebuild them. If a team lost its data, then it’s in trouble. Monisha Kaltenborn, the Team Principal of Sauber F1, has More…

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