Posted on August 7, 2013

Formula 1 has seen a number of business sectors come and go since the championship began more than 60 years ago. An analyst for UBS, a global partner of Formula 1, has looked into those changes and come up with a number of interesting conclusions. There are two main reasons why companies decide to engage in sponsorships: the specific nature of the product and its relevance to sport. Therefore companies such as oil, tyres and automotive are more inclined to spend money sponsoring an F1 team. Those companies will be more resilient to downturns in the business cycle, and therefore More…

Posted on June 13, 2013

The sponsorship marketplace in Formula 1 is looking “pretty good” at the moment with several new brands coming into the sport, according to Formula 1 business expert Zak Brown, however he adds that there remains a big pressure on teams to continue to find ways to raise money. Teams are facing soaring costs heading into next year, with the new 1.6-litre V6 engines set to be introduced to the sport. As a result, the price of the powerplants will rise from around £6-10 million per year to around £18 million. That sizeable increase will put pressure on the midfield and back More…

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