Posted on December 5, 2011

This morning I took part in a teleconference with two of the principals of the Mercedes F1 team, Nick Fry and Norbert Haug. The conference was called to discuss the name change for the F1 team, which will incorporate Mercedes’ high performance brand AMG and leverage the name through increased exposure on F1′s world wide media platform. It will be called Mercedes AMG Petronas Formula One Team. This is entirely logical and will help the company to increase the value it gets from involvement in the sport. But there was also a chance to get the company’s reaction to the More…

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