McLaren has maintained its pre-eminent status among the Formula 1 grid for its environmental consciousness by retaining the Carbon Trust Standard it was first awarded two years ago. The Woking-based oufit has taken a lead in F1 in recent years in improving its carbon efficiency and originally earned the certificate in December 2010 after three years of assessment and management aimed at reducing its carbon footprint. This week the body recertified the McLaren Group following two further years of progress which has seen a relative reduction in its carbon footprint by 9% despite the expansion of its Woking base. This More…

The McLaren Group has announced a new branch of its company, McLaren Animation. The new venture is aimed at bringing a more accessible front to McLaren as well as stimulating increased brand loyalty; as is apparent in the company’s first production – ‘Tooned’. McLaren Animation has set up an alliance with Oscar-winning animation studio Framestore – whose recent projects have included the film War Horse and the BBC’s Euro 2012 title sequence – to create ‘Tooned’, a new show featuring the voices of Lewis Hamilton and Jenson Button as themselves as well as Alexander Armstrong, who will voice Professor M. More…