Posted on November 6, 2013

F1 is all about the interaction of man and machine in search of the maximum performance. We have been running a discussion on the concept of the Perfect Lap recently, which was inspired by a video shoot I took part in recently with some of the McLaren people. They are exploring the notion, with the help of one of their partners SAP, of how man and machine combine and it’s a fascinating subject in light of the example we have this year in F1 and what lies ahead next year, as the recebt post on Alain Prost underlined. Take a More…

Posted on September 1, 2013

The McLaren Group has this week announced a commercial partnership with online video-sharing giant, YouTube, as a way of offering their stakeholders a greater insight into the company. The collaboration, which will include investment in to Mclaren’s already large YouTube commitment and following, is aimed at bringing fans closer to what can often be a very closely guarded sport. With YouTube being a world leader in allowing a global database of uploaded videos, the notion of a ‘Commercial Channel’ has become increasingly popular in business. The ability to advertise and promote a brand on a website that is accessed so More…

Posted on July 23, 2013

McLaren Electronic Systems (MESL) – a branch of the McLaren Group dedicated to control and data systems – has today received the Queen’s Award for Enterprise, for its outstanding achievement in international trade. The electronics manufacturer, which produces the ECUs supplied to Formula One, Indy Car and Nascar, was recognised for its contribution to aerospace, transport, and automotive markets; having the award presented at the McLaren Technology Centre by Andrew Wates OBE, the Vice Lord-Lieutenant for Surrey. This is the second Queen’s Award that the company have received for the variety of systems that they produce. The first, from 2009, More…

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