Posted on September 15, 2011


McLaren has today announced an interesting partnership with GlaxoSmithKline, one of the world’s leading phamaceuticals companies. The deal is all about McLaren applying know how and technology from years of perfecting the racing game to a corporate environment, such as GSK’s business. It’s something I’ve suggested for some time that F1 could usefully do for the outside world. The sport is all about innovating, adapting, overcoming, planning, reacting quickly, making strategic decisions and building a stable base. Pat Symonds once said that the attitude of the top engineers in F1 should be, “I don’t know how to do that, but More…



COUNTDOWN TO NEXT RACE
Strategy Report
Innovation and Technology brought to you by TATA Communications
Senna DVD
Download the Chequered Flag Podcast here
MTS
Darren Heath
Sport Right Now