Posted on June 1, 2012

McLaren’s latest young protégé, Dutchman Nyck de Vries, is to have his progress through the motorsport ranks supported by the team’s sponsor Lucozade. Towards the end of last year McLaren entered into a strategic partnership with pharmaceutical giant GlaxoSmithKline, whose products include the energy and sports drink Lucozade, with the logo of the brand subsequently appearing on the rear wing of this year’s MP4-27 and the firm developing a new drink specifically for the Woking squad’s race drivers and mechanics. It has now been announced that 17-year-old de Vries, the reigning back-to-back world karting champion and who this year has More…

Posted on September 22, 2011

As predicted by a number of JA on F1 readers, following the news of McLaren’s business development relationship with Glaxo Smith Kline last week, today it has been announced that the team will be henceforth be sponsored by Lucozade, one of GSK’s consumer brands. When asked whether there was a branding side to the deal last week a McLaren spokesman yes that there was but that it wasn’t what the deal was mainly about. It was about McLaren lending expertise to GSK in improving its speed and performance as a business. Lucozade will appear on the car and the drivers’ More…

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