Posted on April 18, 2014


Honda’s motorsport chief Yasuhisa Arai has revealed that the Japanese company will only supply McLaren in 2015, ruling out the possibility of customer power units in the short term. “For year 2015, McLaren is our only customer,” said Arai at the Chinese Grand Prix. “I don’t think about the future, because we want to concentrate on next season. “Of course we want to have good results next season and see the results from other manufacturers. If teams want to use our engine or power unit, we can deliver after year 2016, but right now there are no plans.” Honda will More…

Posted on July 26, 2013


Here is something a little different: Honda, which is gearing up for a return to F1 in 2015, has made a commercial in Japan featuring acoustic technology which allows them to recreate Senna’s pole lap at Suzuka from 1989. It’s eery and exciting and shows amazing ambition. Using a system of speakers and lights set up around the length of the 5.8 kilometre circuit, they made a piece of sound and light magic, which gives a flavour of the way they plan to approach their return to F1. The messaging behind the commercial is all about the power of data More…

Posted on May 16, 2013


Honda will return to Formula 1 as an engine supplier with McLaren in 2015 to revive their famous partnership which brought domination of the sport in the late 1980s and early 1990s. The Japanese company had its own team between 2006 and 2008, but during that time, it managed just one win – the 2006 Hungarian Grand Prix with Jenson Button – and the manufacturer ended the project at the end of 2008, as the global economic crisis struck. However, Honda has been lured back to the sport by a change in the engine regulations from 2014, with 1.6 litre More…



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