Posted on April 11, 2013

A few weeks after announcing that its title sponsorship deal with Vodafone would end in December, McLaren has today unveiled a new sponsorship with Gillette, initially focussed on Asia. And it offers some pointers to McLaren’s long term commercial plans. The deal begins as of this weekend’s Chinese Grand Prix. Despite strong signals that money supply is tight for many teams in F1, this deal also indicates that there is a willingness for global companies to enter the sport, following on the heels of the arrival of Emirates, Rolex, UPS, Blackberry and Experian in the last few months. Gillette Brazil More…

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