Posted on June 15, 2011

Team Lotus announced yesterday that it has closed a deal with General Electric as a “premium partner” of the F1 team and it’s worth taking a closer look at this deal which will put sponsorship money into the team, offer technological support and potentially provide an interesting media platform in the USA and elsewhere. GE has worked with Team Lotus team principal Tony Fernandes’ Air Asia business in the past and this is one of those deals which had been pending, waiting for an outcome in the nine month legal battle with Malaysian government backed Group Lotus. The judge in More…

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