Posted on January 15, 2014

Red Bull’s title partner, Infiniti, has become the first Formula One team sponsor to receive over US $1billion in a season in advertising value – according to the leading global research company Repucom. Against a backdrop of declining TV audiences in some markets, the figure is an astonishing one, considering that the cost of a title sponsorship for a leading F1 team is around £70 million per year. Although Repucom’s data suggests a high return on investment ratio, good sponsorships for teams are proving hard to find, with only a handful of teams lucky enough to have a title sponsor. More…

Posted on December 6, 2012

Formula 1 has signed a major new commercial deal with Rolex which will see the luxury watchmaker become the sport’s official timekeeper as part of a long-term partnership. The agreement, which is believed to be worth around £15 million per annum, will also see Rolex design F1’s official timepiece with the Swiss brand’s logos to also be positioned around grand prix circuits and at several corners next season. The joint statement announcing the new partnership also made clear that Rolex’s presence in F1 is “due to develop over the coming seasons”. Ecclestone and long-time Rolex ambassador Jackie Stewart were on More…

Posted on March 1, 2011

Red Bull Racing has announced today that it has signed an interesting new partnership deal with Infiniti, the luxury Nissan brand, which is part of the Renault family. Reuters has valued the deal at around £8 million. The deal is principally a branding play at this stage; Red Bull is very high profile, its cars are winning races and championships, its drivers are always in the news for a multitude of reasons and Infiniti will have branding on the cars and drivers during the season. If performance in testing is anything to go by, rival drivers will spend plenty of More…

Posted on August 23, 2010

It’s just been announced that Swiss bank UBS is coming into F1 as a global partner, starting from next month’s Singapore Grand Prix. This is interesting as it brings a new name in to the sport and it shows that F1 is getting some traction with expanding its global partner programme, an area which Bernie Ecclestone’s partners CVC felt was under exploited, when they bought into the commercial rights holder. In recent years DHL and LG Electronics have come into the sport in this capacity. The sums of money are not revealed, but it is less than the sanctioning fee More…

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