Posted on January 20, 2014

Lotus F1 team today announced a new sponsorship deal with Saxo Bank, the long time cycling sponsor putting its toe in the water of F1 for the first time. The deal means fresh budget for the team, which the owner Gerard Lopez admitted recently was over €100 million in debt. It also gives some bilateral marketing benefits with the cycling team which competes for top honours in cycling’s blue riband events like the Tour de France and Giro d’Italia. After Lopez’ interview in Auto Motor und Sport last week in which he admitted the debts but said that the team More…

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