Posted on June 7, 2013

One aspect of the Mercedes testing saga which drew some brief interest this week was Lewis Hamilton tweeting about Miami when he was actually at the controversial Pirelli test in Barcelona. The team explain it away thus: Hamilton was in Miami until the Wednesday of that week on a Blackberry sponsor event and tweeted a photo on Thursday about where he had been, not saying that he was still there. It highlighted once again the potential pitfalls of Twitter. Hamilton fell foul of the medium last year when he tweeted – and made public – a set up sheet of More…

Posted on July 15, 2012

The fight for on-track supremacy in Formula 1 is proving as tight and competitive as ever this year but an interesting off-track ‘battle’ to monitor from time to time is teams’ efforts to increase their reach in the world of social media. With F1′s outfits’ participation in such channels now far more established and widespread than was the case a couple of years ago, the numbers of Twitter and Facebook followers the teams enjoy has continued to increase at a fast rate of knots across the board. Our partner site F1i in France has compiled some research on the subject, More…

Posted on May 7, 2012

Today we are launching JA on F1 Connect, THE gateway to F1 news and social media. We hope it will prove to be a valuable tool for F1 fans and professionals alike as a one-stop shop where users can get a full picture of what’s going on in F1. See the latest news from all the major news organisations and F1 websites as well as the latest postings on Facebook, You Tube and Twitter, all in one place. Nowhere else can you take in all the latest F1 news and across social media platforms in one single visit to a More…

Posted on May 7, 2012

It’s been interesting to see how Fernando Alonso has started opening up much more to the public recently, clearly part of a move to address his image in the public’s eyes and to use the social media tools available today to build a better relationship – and a direct one – with fans. This weekend has has taken part in a widescale question and answer session with fans via his Facebook and Twitter accounts. For example Alonso only recently joined Twitter, one of the last of the leading drivers to do so. He now has almost half a million followers. More…

Posted on July 28, 2011

We’ve posted quite a bit on F1 and social media in recent months; particularly after the FOTA Fans Forum in Montreal where it was one of the key discussion points and also when I put some of the fans’ questions to Bernie Ecclestone about F1′s reluctance to push content out on social media. Our colleagues at the leading French website Toile F1 have compiled some research on the subject, which is worth sharing and which highlights some interesting trends. The sample was measured this week. The % column refers to the gain in popularity from the Canadian Grand Prix weekend, More…

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