Posted on January 25, 2011

As we are counting down to the launches of the new cars, with Ferrari at the end of this week and most of the other teams at the start of next week, I thought it would be good to investigate an area that is central to the “look” of a new car, but is often overlooked – the livery. When we see a new car we see the livery – and quickly get used to it as an identifier on TV – but don’t necessarily take in how it was designed, what it aims to achieve and so on. And More…

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