Posted on July 12, 2012

The McLaren Group has announced a new branch of its company, McLaren Animation. The new venture is aimed at bringing a more accessible front to McLaren as well as stimulating increased brand loyalty; as is apparent in the company’s first production – ‘Tooned’. McLaren Animation has set up an alliance with Oscar-winning animation studio Framestore – whose recent projects have included the film War Horse and the BBC’s Euro 2012 title sequence – to create ‘Tooned’, a new show featuring the voices of Lewis Hamilton and Jenson Button as themselves as well as Alexander Armstrong, who will voice Professor M. More…

Posted on June 26, 2012

Finnish video game developer Rovio, creators of the best selling application Angry Birds, have released a Formula One version of their game called “Angry Birds Heikki”, dedicated to Caterham F1 driver Heikki Kovalainen. The on-line format of the app allows players to enjoy the game set in the backdrop of 12 World famous Grand Prix circuits. Starting with Silverstone as Level One, a new level is unlocked at set dates for each of the forthcoming races until the end of the season. Angry Birds has been prominent in Formula One this year with Kovalainen sporting a themed crash helmet and More…

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