Posted on November 30, 2009


This has been the season of the “win-win” – deals which leave both sides feeling really good about themselves. There is a lot of restructuring going on at the moment; the inevitable result of a season which has seen savage recession hit the sport, manufacturer withdrawals and the arrival of new teams. We have had a spate of deals the principals have described as “win-win” lately; first Ron Dennis described the deal whereby Mercedes bought Brawn as a “win-win”, then Toto Wolff used the same term to describe his acquisition of a shareholding in Williams and at the weekend the More…

Posted on November 30, 2009


The FIA has this evening published the entry list for next season’s F1 championship. There are some interesting points of note. First, as expected, Richard Branson’s Virgin is “doing a Benetton” and pushing its brand to the forefront, calling the team Virgin Racing and the cars Virgin Cosworths. Manor is not entering F1 under its own name. The model here was set out by Benetton in the 1980s and 1990s, whereby it got the maximum brand exposure while getting the sponsors to pay the bills. Virgin Racing has yet to announce its commercial package for F1, but one would expect More…



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