Posted on June 10, 2011


One of the interesting threads from Thursday night’s FOTA Fans Forum in Montreal was in the final session, where Williams boss Adam Parr together with McLaren marketing guru John Allert and Ferrari’s head of communications Luca Colajanni discussed the impact of social media, particularly Twitter on F1 in general and their teams in particular. Colajanni made a particularly striking point about why the Ferrari drivers are not permitted to use Twitter, Here’s a transcript of the discussion, John Allert, McLaren: “Twitter is a terrific medium for F1. It’s a dangerous medium for any sport because we’ve seen it backfire on More…



COUNTDOWN TO NEXT RACE
Strategy Report
Innovation and Technology brought to you by TATA Communications
Senna DVD
Download the Chequered Flag Podcast here
MTS
Darren Heath
Sport Right Now