Posted on May 20, 2012

Commercial partnerships and collaborations in F1 are commonplace, with most teams having “technology partners”, “performance partners”, “logistics partners and so on. Now the Lotus F1 team has gone one step further and found an “angry partner”; Rovio, the Finnish company behind the popular Angry Birds game. It’s a tongue in cheek story, but designed to draw attention to a couple of significant milestones for both companies. “While Lotus F1 Team will contest its 500th Grand Prix in Monaco, the No.1 digital game in the world – Angry Birds – has just reached 1 billion downloads. As a result, both brands More…

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