The rise of Twitter in recent years has allowed us to measure which drivers are the most talked about, at least on social media, thanks to some data sent to us by our friends at Buzz Radar.
The table below shows who were the most talked about drivers on the leading social media platform during 2013 and Ferrari’s Fernando Alonso comes out clearly on top, with his score boosted by high levels of interaction as well as featuring heavily in most races. He was also at the centre of the storm with Ferrari president Luca di Montezemolo this year and as the two sides fall out of love and McLaren’s Martin Whitmarsh circles (see photo below) Alonso is at the centre of lots of discussion.
Interestingly Mark Webber is second a combination of it being his final season in F1 and his direct and pithy comments – as well as frequent photos – on Twitter getting retweeted heavily.
World champion Sebastian Vettel only ranks as the third most talked about driver getting just under half the mentions of Alonso, as he is not driving any Twitter conversations.
South American drivers punch above their weight with Sergio Perez perhaps surprising many with 4th place, followed by Pastor Maldonado 6th and Felipe Massa 7th.
Nico Hulkenberg’s search for a top seat and many fans’ discussions about it boosted him to 9th – the most talked about European driver outside of the top teams. Interestingly he was in the bottom 25% until the second half of the season. Conversation around him rocketed after Korea and continued as fans lined up to discuss how he deserved a top drive.
There are a surprisingly low number of mentions for Hamilton 8th and Raikkonen 10th. Raikkonen is more understandable due to his non participation in social media but then again he does have a hige -and vocal – fanbase, as this site knows only too well!
It was a quiet year for Hamilton after several Twitter faux pas last season and probably some of that is down to the fact that he’s now settled at Mercedes and therefore his name hasn’t been mentioned in the “silly season”.
Also surprising was Button 12th considering he is quite active on twitter and Ricciardo 17th who will surely rise up the ranks next year (we might use that as a bench mark figure to see how much conversations grows when you land a top line seat).
All data supplied by Buzz Radar www.buzzradar.com
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